Writing

How to Write an Email

Spencer LanoueSpencer Lanoue
Writing

Writing an email might not seem like rocket science, but crafting a message that gets the response you’re hoping for takes a little finesse. Whether you're reaching out to a potential employer, following up with a colleague, or simply touching base with a friend, how you write your email can make all the difference. In this post, we’ll break down the essentials of writing an email that’s clear, effective, and gets the job done.

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Starting Strong: Crafting the Perfect Subject Line

Your email’s subject line is like a first impression—it sets the tone and determines whether your message gets opened or ignored. Here’s how to make it count:

  • Be Specific: A vague subject line like "Meeting" doesn’t tell the recipient much. Instead, try something like "Team Meeting - Project Updates on March 15th."
  • Keep It Short: Aim for 6-10 words. Long subject lines can get cut off, especially on mobile devices.
  • Use Action Words: Words like "Update," "Review," or "Request" make it clear what the email is about.
  • Avoid Spam Triggers: Words like "Free," "Urgent," or excessive punctuation can land your email in the spam folder.

Example Subject Lines:

  • "Feedback Needed: Draft of Marketing Plan"
  • "Quick Question About Tomorrow's Event"
  • "Invitation to Join Our Webinar on AI Innovations"

Greeting the Recipient: Setting the Right Tone

The way you address your recipient can set the tone for the entire email. Here’s how to choose an appropriate greeting:

  • Formal vs. Informal: If you’re writing to a boss or someone you don’t know well, a formal greeting like "Dear Mr. Smith," is appropriate. For a colleague or someone you have a rapport with, "Hi John," or "Hello Mary," works well.
  • Cultural Sensitivities: Be mindful of cultural norms. What’s considered polite in one culture might be too informal in another.
  • Using Names: Including the recipient's name is a simple way to personalize your email.

Sample Greetings:

  • "Dear Dr. Johnson,"
  • "Hello Team,"
  • "Hi Sarah,"

The Opening: Getting Straight to the Point

Once you’ve grabbed their attention with your subject line and greeting, it’s time to dive into the main content. Here are some tips:

  • State Your Purpose Early: Don’t make the recipient wade through paragraphs to understand why you’re writing. State your purpose in the first few lines.
  • Keep It Concise: Be clear and to the point. Long-winded openings can lose the reader’s attention.
  • Personal Connection: If applicable, include a personal note or reference a previous conversation to build rapport.

Example Opening Sentences:

  • "I hope this message finds you well. I'm writing to discuss the timeline for our upcoming project."
  • "Thank you for your insightful presentation last week. I have a few questions regarding the data you shared."
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Body of the Email: Delivering the Message

This is where you deliver the main content of your email. Here’s how to do it effectively:

  • Organize Your Thoughts: Use short paragraphs and bullet points to make your email easy to read.
  • Stay Focused: Stick to one main topic per email. If you need to address multiple issues, consider separate emails or clearly delineated sections.
  • Be Clear and Direct: Avoid jargon and overly complex language. Clarity is key.

Sample Body Content:

Following our call, I've outlined the main tasks we discussed:

- Finalize the project proposal by March 10th
- Submit the budget estimates for approval
- Schedule a follow-up meeting next week

Please let me know if these align with your expectations or if there are adjustments needed.

Closing the Loop: How to End Your Email

Ending your email on a strong note is as important as how you start. Here’s how to wrap things up:

  • Summarize Key Points: Briefly recap the main points or actions required.
  • Call to Action: If you need a response, be clear about what you’re asking for and any deadlines.
  • Sign Off Appropriately: Use a closing that matches the tone of your email. Formal emails might end with "Sincerely," while more casual ones might use "Best," or "Thanks."

Example Closing Lines:

  • "Looking forward to your feedback by Friday."
  • "Please confirm receipt of this email by tomorrow."
  • "Thank you for your attention to these matters."

Sample Sign-Offs:

  • "Sincerely,"
  • "Best regards,"
  • "Thanks,"

Handling Attachments: Best Practices

Attachments can be a crucial part of your email, but mishandling them can lead to confusion or even security issues. Here’s how to manage them:

  • Mention Attachments in the Email: Clearly state what you’ve attached and why.
  • Keep File Sizes Reasonable: Large attachments can clog up inboxes or not send at all. Consider compressing files or using cloud storage links.
  • Use Descriptive Names: Name your files in a way that makes it clear what they contain ("Budget_2023_Q1.pdf").

Example Attachment Mentions:

  • "Attached you will find the updated contract for your review."
  • "I've included the Q1 report as a PDF. Let me know if you need any additional information."
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Responding to Emails: Tips for Timely and Effective Replies

Replying to emails efficiently is as important as composing them. Here’s how to handle responses:

  • Acknowledge Receipt: Even if you can’t provide a full response immediately, let the sender know you’ve received their email and when you’ll get back to them.
  • Answer Each Point: Address all questions or requests to avoid back-and-forth emails.
  • Stay Professional: Even if the original email was casual, maintain professionalism in your response.

Sample Response:

Hi Jane,

Thanks for sending over the draft. I've reviewed the sections you highlighted. Here are my thoughts:

- The introduction sets a great tone. Consider adding more detail to the conclusion.
- I noticed a few formatting issues on page 3; I've attached a document with some suggestions.

Let's discuss further in our meeting on Thursday.

Best,
Rob

Common Email Mistakes to Avoid

Even seasoned professionals can fall into common email traps. Here’s what to watch out for:

  • Overlooking Spelling and Grammar: Typos can undermine your message's professionalism. Use built-in spell check tools.
  • Hitting "Reply All" Unnecessarily: Be cautious with "Reply All" to avoid cluttering inboxes.
  • Forgetting to Attach Files: Double-check that you’ve attached any files you mention before hitting send.
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Using AI Tools to Enhance Your Email Writing

While writing emails might come naturally to some, others may struggle. This is where AI tools like Spell can come in handy. Spell can help you draft your emails quickly, ensuring they’re clear and professional. With AI-powered editing, you can refine your tone and structure, making your emails more effective. Try Spell today and see how it can simplify your communication.

Final Thoughts

Crafting an effective email doesn’t have to be complicated. By focusing on clear communication, appropriate tone, and attention to detail, you can write emails that get results. And if you’re looking to make the process even smoother, Spell can help you draft, edit, and format your emails in no time. Give it a try and see how it can enhance your email writing skills.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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