Writing a rejection letter is one of those tasks that no one particularly looks forward to, but it's an inevitable part of professional life. Whether you're turning down a job applicant, refusing a business proposal, or declining a request, how you communicate your decision can leave a lasting impression. In this post, we'll discuss a straightforward approach to crafting rejection letters that are both professional and considerate.
Starting With Empathy
Let’s face it: no one likes receiving bad news. Rejection letters can be disappointing, even when expected. As the writer, acknowledging this and approaching the task with empathy is key. Think about how you would feel in the recipient’s shoes. A little compassion goes a long way in softening the blow and maintaining goodwill.
Why Empathy Matters
Empathy in a rejection letter helps preserve relationships and demonstrates professionalism. It shows that you care about the recipient's feelings and respect their time and effort. More importantly, it leaves the door open for future interactions. For instance, if you're rejecting a job candidate, you want to maintain a positive image of your organization. Who knows? The person you're turning down today might be perfect for another role tomorrow.
How to Express Empathy
- Acknowledge their effort: Start by recognizing the time and effort they put into their application or proposal.
- Be direct, but gentle: Use clear language to communicate your decision but soften it with kind words.
- Offer encouragement: If appropriate, offer positive feedback or encouragement for future endeavors.
For example, a job rejection letter might start like this:
Dear [Applicant's Name],
Thank you for taking the time to apply for the [Position] role at [Company]. We appreciate your interest in joining our team and the effort you put into your application.
Clarity and Directness
While empathy is crucial, it's also important to be clear and direct. Ambiguity can lead to confusion, so make sure your message leaves no room for doubt about the decision.
The Importance of Clarity
Clear communication eliminates misunderstandings and ensures that the recipient fully understands your decision. It also reflects professionalism and respect. A vague rejection can come off as insincere or dismissive, which is not the impression you want to leave.
How to Be Direct
- State the decision early: After acknowledging the person's effort, quickly and clearly state the decision.
- Avoid excessive justification: While it's okay to briefly explain the reason for the decision, avoid lengthy justifications that might sound defensive.
Here’s an example of how you might communicate the decision in a job rejection letter:
After careful consideration, we have decided to move forward with another candidate who more closely aligns with the skills required for this role.
Brief Explanation
Providing a brief explanation can help the recipient understand your decision and, in some cases, improve for future opportunities. However, tread carefully—it's easy to get caught up in too much detail, which can be counterproductive.

When to Provide an Explanation
An explanation is appropriate when it offers the recipient constructive feedback or helps them understand what to improve. However, avoid explanations that might be perceived as personal attacks or critiques.
How to Provide Constructive Feedback
- Focus on the role or proposal fit: Highlight aspects like experience, skills, or proposal alignment rather than personal attributes.
- Be tactful and positive: Even if the feedback is critical, present it in a way that feels supportive and encouraging.
For example, a rejection letter for a freelance proposal might include:
While we were impressed with your proposal, we decided to proceed with another vendor whose services more closely align with our current needs. However, we were particularly impressed with your innovative approach and encourage you to keep us in mind for future opportunities.
Maintaining a Positive Tone
Even when delivering bad news, maintaining a positive tone can make the recipient feel respected and valued. This isn't about sugarcoating the truth but rather about communicating with kindness and professionalism.
Why Positivity Matters
A positive tone helps preserve relationships and leaves a lasting impression. It shows that you respect the recipient and value their efforts, even if the outcome isn't what they hoped for.
How to Maintain Positivity
- Use positive language: Choose words that convey respect and gratitude.
- Keep it professional: Avoid using overly casual language that might seem insincere.
An example of maintaining a positive tone might be:
We appreciate your interest in our company and encourage you to apply for future positions that match your skills and experience. We wish you the best of luck in your job search and in all your future endeavors.
Offering Future Opportunities
Keeping the door open for future opportunities is a smart move, especially if you see potential in the person or proposal you're rejecting. It demonstrates foresight and a willingness to reconsider in the future.
Why Offer Future Opportunities?
Offering future opportunities shows that you value the recipient and see potential in them. It also helps to soften the impact of rejection, making it feel less like a closed door and more like a temporary setback.
How to Express Future Opportunities
- Be sincere: Only offer future opportunities if you genuinely mean it.
- Be specific if possible: Mention any specific roles or opportunities that might be a better fit.
For example, a job rejection letter might end with:
While we have chosen to move forward with another candidate, we were impressed with your experience and skills. We encourage you to keep an eye on our careers page for future openings that might align with your talents.
Handling Emotional Reactions
Receiving a rejection can be an emotional experience, and it's important to be prepared for various reactions. While you can't control how someone will respond, you can craft your letter in a way that minimizes negative reactions.
Understanding Emotional Reactions
People react to rejection in different ways, ranging from disappointment and frustration to acceptance and understanding. By anticipating these reactions, you can tailor your communication to acknowledge and address them.
Anticipating and Addressing Reactions
- Acknowledge potential disappointment: Show empathy by acknowledging how the recipient might feel.
- Offer support: If appropriate, offer support or resources to help them move forward.
For example, you might say:
We understand that this decision might be disappointing, but please know that we value your skills and enthusiasm. If you have any questions or would like feedback on your application, feel free to reach out.
Legal Considerations
When writing rejection letters, it's important to be aware of any legal considerations, especially if you're rejecting a job applicant or a business proposal. Avoid language that could be construed as discriminatory or defamatory.
Key Legal Considerations
- Avoid discrimination: Ensure that your rejection letter doesn't discriminate based on race, gender, age, or other protected characteristics.
- Keep it factual: Stick to the facts and avoid making subjective judgments.


How to Avoid Legal Pitfalls
- Review company policies: Familiarize yourself with your company's policies on rejection letters.
- Consult legal counsel if necessary: If you're unsure about the language to use, consult with legal counsel to avoid potential issues.
For example, when rejecting a job applicant, you might write:
After careful consideration, we have decided to move forward with another candidate. We encourage you to apply for future openings that align with your skills and experience.
Customizing the Template
While templates can provide a helpful starting point, customization is key to making your rejection letter feel personal and sincere. Tailor your template to fit the specific situation and recipient.
Why Customize Your Template?
A personalized rejection letter shows that you respect the recipient enough to go beyond a generic response. It helps maintain a positive relationship and leaves a lasting impression.
How to Customize Your Template
- Use the recipient's name: Always address the recipient by name to make the letter feel personal.
- Reference specific details: Mention specific details from their application or proposal to show that you paid attention.
For example, a customized job rejection letter might look like this:
Dear [Applicant's Name],
Thank you for applying for the [Position] role at [Company]. We were impressed with your experience in [Specific Field] and your enthusiasm for the role.
After careful consideration, we have decided to move forward with another candidate. We appreciate the time and effort you put into your application and encourage you to apply for future openings on our careers page.
We wish you the best of luck in your job search and in all your future endeavors.
Best regards,
[Your Name]
[Your Position]
Final Thoughts
Writing a rejection letter that's both professional and empathetic is a skill worth developing. It can maintain relationships and leave a positive impression, even when delivering bad news. For those needing a little extra help, Spell is a handy tool that can assist in crafting polished, professional documents quickly and efficiently. Whether you're writing rejection letters or other business documents, it can help ensure your communication is clear, concise, and considerate.