Writing

How to Write a Follow-Up Message

Spencer LanoueSpencer Lanoue
Writing

Crafting a follow-up message can sometimes feel like walking a tightrope. You want to be persistent without being pesky and professional without coming across as pushy. This post will guide you through the ins and outs of writing follow-up messages that hit the right note. From timing to tone, we'll cover all the essential elements to help you communicate effectively and maintain those valuable connections.

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The Art of Timing: When to Send Your Follow-Up

Timing is everything, especially when it comes to follow-up messages. Send it too soon, and you might seem impatient. Wait too long, and you risk being forgotten. The sweet spot usually depends on the context of your initial interaction.

For instance, if you're following up after a job interview, a good rule of thumb is to send your message within 24 to 48 hours. This keeps you fresh in the interviewer's mind without appearing overeager. Here's a quick tip. Always send your follow-up during business hours. A Monday morning message might get lost in the shuffle of a busy start to the week, so aim for mid-morning on a Tuesday or Wednesday.

On the other hand, if you're reaching out after a networking event or a sales call, a shorter window is often better. A follow-up within 24 hours shows that you're proactive and genuinely interested in building a relationship. In these scenarios, a quick "It was great to meet you" can be highly effective.

Interestingly enough, timing also plays a role in the frequency of follow-ups. If your first message goes unanswered, wait a week before sending a second. After that, give it another week or two before your third attempt. Any more than three follow-ups, and you risk crossing into annoying territory.

Crafting the Perfect Subject Line

Your subject line is the first thing the recipient sees, so make it count. It should be concise, relevant, and intriguing enough to warrant a click. Avoid generic lines like "Following up" or "Just checking in." Instead, personalize it based on your interaction.

  • After a job interview: "Excited about the opportunity to join [Company Name]"
  • Post-networking event: "Great connecting at [Event Name]"
  • Sales follow-up: "Revisiting our discussion on [Specific Topic]"

Adding a touch of personalization not only increases the chances of your email being opened but also helps to remind the recipient of who you are and the context of your last conversation.

Remember, the subject line is your first impression, so keep it professional yet engaging. Think of it as the headline of a news article. It's got to grab attention but also accurately represent the content.

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Choosing the Right Tone

The tone of your follow-up message should align with the nature of your previous interaction and your relationship with the recipient. For formal settings like job interviews or business proposals, stick to a professional tone. Use polite language, avoid slang, and maintain a respectful demeanor.

Here’s a sample formal follow-up after a job interview:

Subject: Thank You for the Opportunity

Dear [Interviewer's Name],

I hope this message finds you well. I wanted to express my gratitude for the opportunity to discuss the [Job Title] position with you at [Company Name]. I am very enthusiastic about the possibility of joining your team and contributing to [specific aspect discussed].

Thank you once again for the insightful conversation. Please feel free to reach out if you need any more information from my side.

Warm regards, [Your Name]

For a more casual follow-up, like after a networking event, you can afford to be a bit more relaxed. The goal is to make a connection, so let your personality shine through. Here's an example:

Subject: Awesome Meeting You at [Event Name]

Hey [Name],

Just wanted to drop a quick note to say how much I enjoyed our chat at [Event Name]. It was refreshing to meet someone who shares my passion for [specific interest]. Let’s keep the conversation going—I’d love to hear more about your work at [Company Name].

Looking forward to catching up soon!

Cheers, [Your Name]

In both cases, the key is to be genuine and courteous, striking a balance between warmth and professionalism.

Personalization: Make It About Them

One of the most effective ways to grab attention is by personalizing your follow-up message. Mention specific details from your previous interaction to show you were genuinely engaged in the conversation. This not only refreshes their memory but also makes them feel valued.

Suppose you met someone at a conference, and they mentioned a project they were working on. Your follow-up could look something like this:

Subject: Excited About Your Project at [Company Name]

Hi [Name],

I hope you’re doing well! I’ve been thinking about the project you mentioned at [Conference Name]—it sounds fascinating. I’d love to hear more about how it’s progressing and if there’s any way I might be able to contribute or collaborate.

Let’s grab a coffee sometime soon!

Best, [Your Name]

By making your follow-up about them, you’re more likely to foster a positive response and open the door to ongoing communication. It shows that you’re not just interested in what you can gain from the relationship, but also in how you can add value.

And if you're looking for a more efficient way to personalize messages, Spell can be a lifesaver. With its AI capabilities, you can quickly draft personalized follow-ups, saving you both time and effort.

Providing Value: Why Should They Respond?

Every follow-up message should offer something of value to the recipient. This could be in the form of a useful resource, an introduction to someone in your network, or simply sharing an interesting piece of information relevant to their interests or industry.

Consider this follow-up after meeting someone at a tech meetup:

Subject: Thought This Might Interest You

Hi [Name],

Great meeting you at the [Meetup Name]! I remember you mentioned an interest in AI and thought you might enjoy this article I came across: [Insert Link]. It offers some fresh insights into the latest trends and might be useful for your project at [Company Name].

I’d love to hear your thoughts on it!

Best, [Your Name]

By offering value, you’re not only increasing the chances of a response but also positioning yourself as a helpful and resourceful contact. The goal is to keep the recipient engaged and interested in maintaining the relationship.

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Clarity is Key: Be Clear and Concise

A follow-up message should be clear and to the point. Avoid lengthy paragraphs and get straight to the purpose of your message. If you're scheduling a meeting, propose a specific time and place. If you're providing information, make it easy to digest.

Here's how a concise follow-up might look:

Subject: Scheduling a Follow-Up Chat

Hello [Name],

I hope you’re doing well. I’d love to continue our conversation about [topic]. Are you available for a quick call next week? How does Tuesday at 3 PM or Thursday at 11 AM sound to you?

Looking forward to your reply.

Thanks, [Your Name]

Notice how the message is direct and leaves little room for ambiguity. You’re offering options, which makes it easier for the recipient to respond and schedule the meeting.

For a more streamlined approach to writing clear and concise follow-ups, you might find Spell incredibly useful. Our AI document editor helps you get your point across quickly and effectively, saving you time and ensuring your message is perfectly polished.

Handling No Responses: What to Do Next

So, you’ve sent your follow-up, and it’s been radio silence. Don’t panic. There are several reasons why someone might not respond, from a busy schedule to an overflowing inbox. The key is to remain patient and persistent without becoming a nuisance.

Your second follow-up should be sent a week after your first. Here’s a gentle nudge you might send:

Subject: Following Up on My Previous Email

Hi [Name],

I wanted to touch base and see if you had a chance to review my previous email. I understand you’re busy, so no rush. I’d still love to connect and discuss [topic].

Please let me know if you’re available for a quick chat.

Best, [Your Name]

If there's still no response after a second follow-up, it might be time to let it rest. Send one final message a couple of weeks later, expressing your understanding and leaving the door open for future communication:

Subject: Last Follow-Up

Hello [Name],

I hope this message finds you well. I just wanted to follow up one last time regarding [topic]. I completely understand if now isn’t the right time for you. If anything changes, please feel free to reach out.

Thank you, and I hope we can connect in the future.

Warm regards, [Your Name]

Remember, sometimes no response is a response in itself. Respect their time and space, and don’t take it personally. You never know when they might reach out in the future.

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Polishing Your Message: Grammar and Spelling Matter

Even in a casual follow-up, grammar and spelling matter. Typos and errors can undermine your professionalism and credibility, leaving a less-than-ideal impression. Before hitting send, take a moment to proofread your message carefully.

If grammar isn't your strong suit, there are plenty of tools available to help you out. Spell Check is your friend, and, of course, there’s Spell, which not only helps with grammar and spelling but also aids in crafting well-structured, polished messages in seconds.

Consider these final checks before sending your follow-up:

  • Read your message aloud. This can help you catch awkward phrasing or missing words.
  • Double-check names and titles. Spelling someone’s name correctly is a basic but critical detail.
  • Ensure your email signature is up to date, with the correct contact information.

Polishing your follow-up message shows attention to detail and respect for the recipient, which can go a long way in making a lasting impression.

Closing With Gratitude: Ending on a Positive Note

How you close your follow-up message can leave a lasting impression. Always summarize your appreciation for their time and consideration. A simple “Thank you for your time” can make all the difference in how your message is received.

Here’s a short example of a closing statement:

Thank you once again for considering my application. I look forward to the opportunity to potentially work together.

Warm regards, [Your Name]

Even in less formal communications, expressing gratitude can foster goodwill and keep the lines of communication open for future interactions.

In conclusion, writing a follow-up message is a skill that can greatly benefit from practice and a few thoughtful considerations. Whether it’s timing, tone, or personalization, each element plays a crucial role in crafting a message that resonates. And if you're looking for a tool to streamline the process, Spell can help you create polished, effective follow-ups with ease.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.