Receiving a job offer is thrilling, but what if the numbers or benefits don't quite meet your expectations? Crafting a counter offer email is a great way to negotiate for what you deserve. It doesn't have to be daunting. Let's break down how you can write an effective counter offer email, step by step, to help make the process smooth and successful.
Understanding the Basics of a Counter Offer Email
Let's start with the basics. A counter offer email is your opportunity to negotiate the terms of a job offer. This could involve salary, benefits, or even start dates. It's all about finding a middle ground where both you and your potential employer feel satisfied.
Why is this important? Well, you want to ensure that you're being compensated fairly for your skills and experience. Plus, a well-written counter offer email can demonstrate your professionalism and negotiation skills. But remember, it's not just about asking for more. It's about presenting a justified case for why you deserve it.
Here's a quick outline of what a counter offer email typically includes:
- An expression of gratitude for the job offer
- A clear statement of your counter offer
- Justification for your request
- A positive note expressing eagerness to join the team
Keep in mind that the tone should be professional yet friendly. This isn't a demand letter; it's a conversation starter.
Crafting Your Counter Offer Email: Where to Start
Writing a counter offer email can feel like walking a tightrope. You want to be assertive but not pushy. So, where do you begin? Start by expressing your gratitude for the offer. This sets a positive tone and shows your appreciation for the opportunity.
Here's a snippet to kick off your email:
Subject: Job Offer Discussion – [Your Name]
Dear [Hiring Manager's Name],
I hope this message finds you well. I wanted to express my sincere gratitude for the offer to join [Company Name] as [Job Title]. I am truly excited about the opportunity to contribute to your team.
See how it immediately establishes a positive connection? You're acknowledging their offer and showing genuine enthusiasm for the role. This creates a solid foundation for the rest of your email.
Presenting Your Counter Offer: How to Frame It
Now, let's get to the heart of your email: the counter offer itself. Clearly state the changes you'd like to see in the offer. Whether it's a higher salary, additional benefits, or a flexible start date, be straightforward and specific.
Here's an example of how to frame your request:
While I am excited about this opportunity, I would like to discuss the possibility of adjusting the starting salary to reflect my experience and the industry standards. Based on my research and the responsibilities involved, I believe a salary of [Your Desired Amount] would be more aligned with the role.
Notice how this request is polite yet assertive? You're not just throwing out a number. You're providing a reasoned argument for why this adjustment is warranted. This approach shows that you've done your homework and are serious about the position.

Justifying Your Counter Offer: Making Your Case
Now, let's back up your request with solid justification. Employers appreciate when candidates provide a rationale for their requests. This could include industry research, your previous experience, or specific skills that set you apart.
For instance, you might elaborate with something like this:
In my previous role at [Previous Company], I successfully led a team of [Number] in [Specific Achievement]. This experience, combined with my expertise in [Skill or Industry], positions me to make a valuable contribution to [Company Name].
By highlighting your achievements and skills, you're demonstrating the value you bring to the table. It's not about justifying for the sake of it, but rather providing evidence that supports your request.
Keeping the Tone Positive: Maintaining Professionalism
It's important to remember that a counter offer email isn't just about numbers. It's also about maintaining a positive relationship with your potential employer. Even if you're negotiating, you still want to come across as someone they want on their team.
Wrap up your email with a positive note, like this:
I am eager to bring my skills to [Company Name] and am confident that we can reach a mutually beneficial agreement. Thank you for considering my request, and I look forward to the possibility of joining your team.
This closing statement reinforces your enthusiasm for the role and leaves the door open for further discussion. You're signaling that you're flexible and willing to work towards a solution that suits both parties.
The Timing: When to Send Your Counter Offer Email
Timing can be everything when it comes to sending your counter offer email. You don't want to rush into it, but you also don't want to wait too long. A good rule of thumb is to send your email within a day or two of receiving the original offer.
This shows that you're interested and engaged, but also that you've taken the time to thoughtfully consider their offer. If you delay too long, it might seem like you're not that interested. Worse, it might seem like you're fishing for better offers elsewhere.
Here's a quick tip: You can mention in your email that you've taken the time to consider their offer carefully. This underscores your professionalism and thoughtfulness.
Handling Potential Pushback: Being Prepared
Let's face it. Your employer might not accept your counter offer right away. They might come back with a different number or offer an alternative compromise. And that's okay! What's important is to be prepared for this possibility and respond graciously.
If they counter your counter, consider what your priorities are. Is salary the most important, or might you be open to accepting other benefits in lieu of a pay increase? Being flexible can sometimes lead to a better overall package.
Here's how you might respond to a pushback:
Thank you for your offer. I appreciate your willingness to work towards a solution that benefits us both. I'm still very interested in the role and open to discussing other ways we might bridge the gap.
This response shows flexibility and a willingness to continue the dialogue. It keeps the conversation open and productive.
Examples of Effective Counter Offer Emails
Let's bring it all together with a full example of a counter offer email. This will help you see how all the pieces fit together.
Subject: Job Offer Discussion – [Your Name]
Dear [Hiring Manager's Name],
I hope this message finds you well. I wanted to express my sincere gratitude for the offer to join [Company Name] as [Job Title]. I am truly excited about the opportunity to contribute to your team.
While I am excited about this opportunity, I would like to discuss the possibility of adjusting the starting salary to reflect my experience and the industry standards. Based on my research and the responsibilities involved, I believe a salary of [Your Desired Amount] would be more aligned with the role.
In my previous role at [Previous Company], I successfully led a team of [Number] in [Specific Achievement]. This experience, combined with my expertise in [Skill or Industry], positions me to make a valuable contribution to [Company Name].
I am eager to bring my skills to [Company Name] and am confident that we can reach a mutually beneficial agreement. Thank you for considering my request, and I look forward to the possibility of joining your team.
Warm regards,
[Your Name]
This example covers all the bases: gratitude, a clear counter offer, justification, and a positive close. It's concise yet comprehensive, and it's written with a tone that's both professional and personable.


Using Spell to Craft Your Counter Offer Email
Writing an effective counter offer email takes time and thought, but tools like Spell can help streamline the process. With Spell, you can easily draft and refine your email using AI to ensure it's polished and professional. It saves you time and helps you focus on the content rather than getting bogged down by formatting or structure.
For instance, you can use Spell to generate a first draft based on your inputs, then use its editing features to tweak it until you're satisfied with the tone and details. This way, you can ensure your email is both persuasive and well-crafted, giving you the confidence to hit send.
Practice, Practice, Practice: Building Your Negotiation Skills
The more you practice writing counter offer emails, the more comfortable you'll become with the process. Consider practicing with a friend or mentor who can give you feedback on your tone and reasoning.
Also, consider using Spell to run through different scenarios and see how changes in wording can affect the tone and clarity of your email. This practice can help you develop a keen sense of how to balance assertiveness with professionalism.
Remember, negotiation is a skill that improves with experience, and every opportunity to write a counter offer email is a chance to hone that skill.
Final Thoughts
Writing a counter offer email can open doors to better compensation and benefits, while also showcasing your negotiation skills and professionalism. By crafting a thoughtful and well-structured email, you set the stage for productive discussions. And with Spell, you can make the process even smoother, allowing you to focus on securing the best deal for your new role.