Writing

How to Write a Negotiation Email

Spencer LanoueSpencer Lanoue
Writing

Writing a negotiation email can be tricky. You've got to find the right balance between being assertive and friendly, all while making sure your message is clear and persuasive. In this blog post, I'll walk you through the essentials of crafting a negotiation email that gets results. We'll cover everything from setting the right tone to structuring your email for maximum impact, making it easier for you to communicate effectively and achieve your goals.

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Start with a Strong Subject Line

Your subject line is the first thing your recipient sees, so make it count. A well-crafted subject line sets the tone for your email and gives a hint of what's to come. Avoid vague or generic lines like "Negotiation Request" or "Important Matter." Instead, try something more specific and engaging, like "Proposal for Revised Contract Terms" or "Discussion on Project Budget Adjustments." A clear subject line helps your email stand out in a crowded inbox and encourages the recipient to open it.

Examples of Effective Subject Lines

  • "Proposal for New Project Timeline"
  • "Exploring Options for Salary Adjustment"
  • "Discussion on Partnership Terms"

Set the Right Tone

The tone of your email is crucial in negotiation. You want to be assertive enough to make your case but also friendly and open to dialogue. Think about the relationship you have with the recipient and tailor your tone accordingly. If you're negotiating with a longtime colleague, you might adopt a more casual tone. For a first-time negotiation with a new client, you'll want to be a bit more formal.

Here’s a quick tip: read your email out loud before sending it. This helps you gauge the tone and ensure it comes across as intended. If you find yourself sounding too stiff or overly casual, tweak your language until it feels just right.

Clearly State Your Purpose

Don’t you just hate it when an email beats around the bush? Get straight to the point by clearly stating your purpose early in the email. This helps the recipient understand why you're reaching out and what you're hoping to achieve. Avoid long-winded introductions and get to the heart of the matter within the first few lines.

Subject: Proposal for Revised Contract Terms

Hi [Recipient's Name],

I'm writing to discuss the current terms of our contract and propose some adjustments that I believe will benefit both parties. Let's explore how we can make this collaboration even more successful.

Provide Context and Background

Before jumping into the specifics of your negotiation, provide some context. This helps the recipient understand the situation and why the negotiation is necessary. Briefly outline any relevant history, previous agreements, or changes in circumstances that have led to your proposal.

But don't overdo it. Keep it concise and relevant. Your email should be informative, not a novel. A few sentences should be enough to set the stage for your main points.

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Example of Providing Context

As you know, we've been working together on the ABC project for the past six months. Given the project's recent expansion and the additional resources required, I think it's time to revisit our initial agreement.

State Your Proposal Clearly

Once you've set the stage, it's time to lay out your proposal. Be specific about what you want to achieve and any changes you're suggesting. Use bullet points to make your ideas easy to digest. Clear, concise language helps prevent misunderstandings and ensures your points are understood.

Example Proposal

Based on our discussion, I propose the following adjustments:

- Increase the project budget by 10% to accommodate additional resources.
- Extend the project timeline by two months for a more thorough implementation.
- Schedule bi-weekly meetings to ensure we're aligned on progress and expectations.

Justify Your Proposal

Why should the recipient agree to your terms? This is where you present your reasoning. Back up your proposal with data, examples, or evidence that supports your case. If you're asking for a salary increase, highlight your achievements and contributions. If it's a project negotiation, point out the benefits of your proposal for both parties.

A strong justification can make all the difference. It shows you've done your homework and considered the implications of your request, making it more likely for the recipient to take your proposal seriously.

Example Justification

Increasing the budget will allow us to hire additional team members with specialized skills, ensuring the project is completed to the highest standards. This investment will ultimately lead to a more successful outcome and greater client satisfaction.

Invite Collaboration

Remember, negotiation is a two-way street. After presenting your proposal, invite the recipient to share their thoughts or counter-proposals. This fosters a collaborative environment and shows you're open to dialogue.

Use phrases like "I'm eager to hear your perspective" or "Let's work together to find the best solution." This approach makes the recipient feel valued and encourages them to engage in the negotiation process.

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Example Invitation for Collaboration

I look forward to hearing your thoughts on this proposal and welcome any suggestions you may have. Let's work together to find the best path forward for both parties.

Use a Polite Closing

As you wrap up your email, leave a positive impression with a polite closing. Thank the recipient for their time and consideration, and express your enthusiasm for reaching an agreement. A courteous closing reinforces your professionalism and leaves the door open for future communication.

Examples of Polite Closings

  • "Thank you for considering my proposal. I look forward to your response."
  • "I appreciate your time and look forward to resolving this matter together."
  • "Thank you for your attention to this matter. I'm excited to hear your thoughts."

Proofread Before Hitting Send

Nothing undermines a well-crafted negotiation email like typos and grammatical errors. Before hitting send, take a moment to proofread your message. Look for any mistakes, awkward phrasing, or unclear points. A polished email reflects your attention to detail and enhances your credibility.

Interestingly enough, if you’re short on time or need a second set of eyes, Spell can help. It’s like having a writing assistant that catches errors and suggests improvements, ensuring your email is as professional as possible.

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Follow Up if Necessary

If you don't hear back within a reasonable timeframe, don't hesitate to follow up. A gentle reminder can be just what the recipient needs to prioritize your email. Keep it brief and polite, and reiterate your interest in reaching an agreement.

Example Follow-Up Email

Subject: Follow-Up on Contract Proposal

Hi [Recipient's Name],

I hope this message finds you well. I wanted to follow up on my previous email regarding our contract proposal. Please let me know if you need any additional information or if there's a convenient time to discuss this further.

Reevaluate and Adjust

Negotiation is an ongoing process, and sometimes your initial proposal might not be accepted. If the recipient provides feedback or counter-proposals, take the time to reevaluate your position. Be open to adjustments and compromises that can bring you closer to an agreement.

Think of negotiation as a dance. Sometimes you lead, sometimes you follow. The goal is to move in harmony with the other party. By staying flexible and open-minded, you're more likely to find a solution that satisfies everyone involved.

Final Thoughts

Crafting an effective negotiation email takes practice, but with these guidelines, you’re well on your way to success. Remember to be clear, concise, and open to collaboration. And if you need a hand with writing or editing, Spell is always here to help. It's like having a personal editor that ensures your emails are polished and professional.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.