Writing

How to Write a Business Agenda

Spencer LanoueSpencer Lanoue
Writing

Writing a business agenda might not be the flashiest task. But it's one of those unsung heroes of effective meetings. You know, the ones that actually accomplish something. In this post, we'll walk through crafting a business agenda that keeps everyone on track and makes the most of everyone's time. And if you've ever found yourself staring at a blank screen, wondering where to start, you're in the right place. Let's get to it.

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The Purpose of a Business Agenda

First things first, why do we even need a business agenda? Think of it as a roadmap for your meeting. Without it, discussions can wander off-topic. Before you know it, you're knee-deep in a conversation about last weekend's football game instead of closing sales deals. A well-crafted agenda sets clear objectives, ensures that all necessary topics are covered, and helps keep the meeting on track.

When you distribute an agenda ahead of time, it also gives participants a chance to prepare, making the meeting more productive. They know what's coming up and can bring any necessary materials or thoughts to the table. Plus, it shows that you value their time and input by having a clear plan.

Defining the Meeting Goals

Before you even think about writing the agenda, you need to know the goals of your meeting. What do you want to achieve? Are you brainstorming new ideas, making decisions, or just sharing updates? Each type of meeting will have a different focus, and your agenda should reflect that.

For example, if the meeting goal is to make a decision on a new project, your agenda might include time for presentations, discussions, and finally, the decision-making process. On the other hand, if the meeting is more of an update session, your agenda might focus more on reports and feedback.

Here's a sample goal for a decision-making meeting:

Meeting Goal: To decide on the marketing strategy for the upcoming product launch.

By defining clear goals, you're setting the stage for a focused and productive meeting. Remember, the clearer the goals, the easier it is to structure the agenda.

Structuring the Agenda

Now that you have your meeting goals, it's time to structure the agenda. A well-organized agenda helps guide the flow of the meeting and ensures that you cover all necessary topics. Here's a basic structure that works for most meetings:

  • Welcome and Introductions: A brief opening to welcome participants and introduce any new members.
  • Review of Previous Meeting: A quick recap of the last meeting's outcomes and any follow-up actions.
  • Main Discussion Points: The core part of your meeting where you tackle the primary objectives.
  • Action Items: Assign tasks and set deadlines for any follow-up actions.
  • Closing and Feedback: Summarize the meeting and invite participants to give feedback.

Here's how that might look in practice:

1. Welcome and Introductions (5 minutes)
2. Review of Previous Meeting (10 minutes)
3. Main Discussion Points:
   - Marketing Strategy Presentation (15 minutes)
   - Discussion and Feedback (15 minutes)
   - Decision Making (10 minutes)
4. Action Items (10 minutes)
5. Closing and Feedback (5 minutes)

This structure provides a clear flow and allocates time to each section, helping prevent any one topic from dominating the meeting.

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Prioritizing Agenda Items

When you have a long list of topics to cover, prioritizing is essential. Not everything can be discussed in detail, so it's crucial to identify which items are most important to achieve your meeting goals.

Start by listing all potential topics, then rank them by importance and urgency. Consider how each item contributes to the meeting's overall objectives. Ask yourself, "What can be addressed via email or a quick chat instead of using meeting time?"

Here's an example of prioritizing agenda items:

1. Decision on Marketing Strategy (High Priority)
2. Budget Review for Q3 (Medium Priority)
3. Team Building Activity Planning (Low Priority)

By focusing on high-priority items first, you ensure that the most critical discussions are completed, even if time runs short. And remember, it's okay to table less urgent topics for a future meeting if necessary.

Timing Each Section

Time management is a big deal in meetings. Without it, meetings can drag on, and participants may lose focus. Allocating specific time slots for each section of the agenda helps keep things moving and respects everyone's schedule.

Consider how long each discussion might realistically take, and be sure to include some buffer time for unexpected delays or extended discussions. If you're unsure about timing, it's better to err on the side of caution and allow for more time rather than less.

Here's how timing might look for a meeting focused on finalizing a marketing strategy:

1. Welcome and Introductions (5 minutes)
2. Review of Previous Meeting (10 minutes)
3. Marketing Strategy Presentation (15 minutes)
4. Discussion and Feedback (20 minutes)
5. Decision Making (10 minutes)
6. Assign Action Items (10 minutes)
7. Closing and Feedback (5 minutes)

By sticking to these time limits, you can ensure a focused meeting that respects everyone's time. And if you do find yourself running over, it may be worth considering whether the topic needs a follow-up meeting or if the discussion can be continued offline.

Writing Clear and Concise Descriptions

When crafting your agenda, aim for clear and concise descriptions for each item. Vague or lengthy descriptions can lead to confusion and wasted time. Each agenda item should clearly state what will be discussed and what the expected outcome is.

For example, instead of writing "Marketing Strategy," try "Review and Decide on Marketing Strategy for Product Launch." This makes it clear that the goal is not just to review, but to reach a decision.

Here's a helpful guideline for writing agenda item descriptions:

Agenda Item: Review and Decide on Marketing Strategy
Description: Present the proposed marketing strategy for the upcoming product launch, gather feedback, and make a final decision.

By using specific language, you're setting clear expectations for each agenda item and helping participants understand what they need to prepare for.

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Distributing the Agenda in Advance

Once your agenda is ready, don't keep it to yourself. Share it with participants well in advance of the meeting. This gives everyone a chance to prepare, gather any necessary materials, and come ready to contribute.

As a rule of thumb, aim to send out the agenda at least a day or two before the meeting. This not only helps participants prepare but also gives them an opportunity to suggest any additional topics they feel are important.

Here's a quick template you can use for distributing your agenda:

Subject: Agenda for Upcoming Team Meeting

Hello Team,

Please find attached the agenda for our upcoming meeting scheduled for [Date and Time]. 

1. Welcome and Introductions
2. Review of Previous Meeting
3. Marketing Strategy Presentation
4. Discussion and Feedback
5. Decision Making
6. Assign Action Items
7. Closing and Feedback

Please review the agenda and let me know if there are any additional topics you'd like to discuss.

Best, 
[Your Name]

Sharing the agenda ahead of time fosters a more collaborative environment and ensures that everyone arrives at the meeting ready to hit the ground running.

Adjusting the Agenda as Needed

Flexibility is key when it comes to agendas. Sometimes, discussions take longer than expected, or new topics arise that need immediate attention. Being open to adjusting the agenda as needed can make your meetings more effective.

If a particular discussion is taking longer than planned, consider whether it's worth continuing or if it should be tabled for a future meeting. Alternatively, if an unexpected issue arises, be prepared to adjust the agenda to accommodate it, ensuring that urgent matters are addressed.

Here's an example of how you might adjust an agenda during a meeting:

Original Agenda:
1. Marketing Strategy Presentation
2. Budget Review
3. Team Building Activity Planning

Adjusted Agenda:
1. Marketing Strategy Presentation
2. Urgent Discussion on Supply Chain Issues
3. Budget Review

Remember, the agenda is a tool to guide your meeting, not a rigid script. Being flexible allows you to adapt to changing needs and ensures that the most important topics are addressed.

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Following Up After the Meeting

The meeting doesn't end when everyone leaves the room. Following up is a crucial step to ensure that decisions are implemented and action items are completed. After the meeting, send out a summary of the key points discussed, decisions made, and any action items assigned.

Here's a simple follow-up email template:

Subject: Follow-Up from [Date] Team Meeting

Hi Team,

Thank you all for your participation in today's meeting. Here are the key points we covered:

1. Finalized the marketing strategy for the product launch.
2. Discussed and addressed urgent supply chain issues.
3. Assigned action items for further follow-up.

Please ensure that your assigned tasks are completed by the next meeting. Let me know if you have any questions or need further clarification.

Best, 
[Your Name]

This follow-up ensures accountability and keeps everyone on track for any next steps. Plus, it serves as a reference for anyone who couldn't attend the meeting.

Using Spell to Streamline Agenda Creation

Now that we've covered the essentials of writing a business agenda, let's talk about how Spell can make this process even easier. Spell is an AI document editor that helps you create polished, professional documents in no time. Imagine drafting your agenda in seconds. With AI taking care of the structure and formatting, so you can focus on the content.

With Spell, you can:

  • Generate Drafts Instantly: Describe your meeting goals, and Spell can create a first draft of your agenda in moments.
  • Edit with Natural Language: Need to make changes? Simply highlight text and tell Spell what to tweak. No need for endless revisions.
  • Collaborate in Real Time: Share your agenda with your team, edit together, and see updates live. Just like Google Docs, but smarter.

Using Spell saves you time and effort, allowing you to focus on what matters most. Running an effective meeting.

Final Thoughts

Crafting a business agenda is about clarity, organization, and preparation. With the steps we've covered, you're well-equipped to create agendas that lead to productive and focused meetings. And with Spell, you can streamline the process, making it easier than ever to go from idea to polished agenda in no time. Happy planning!

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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