Creating a bifold brochure in Google Docs can be surprisingly straightforward, even if you're not a design expert. Whether you're promoting an event, showcasing a product, or simply sharing information, a well-designed brochure can make a big impact. This guide will walk you through everything you need to know to create a professional-looking bifold brochure without leaving Google Docs.
Why Choose Google Docs for Your Brochure?
First things first, why use Google Docs for something like a brochure? Well, it's accessible, free, and surprisingly flexible for design work. Google Docs allows you to collaborate in real-time with others, making it easy to share your work with team members or clients. Plus, you can access your brochure from anywhere, as long as you have an internet connection. This means you can make quick edits or updates without needing to be at a specific computer. Google Docs might not be the first tool that comes to mind for design. With a few tricks, it can become a handy tool for your brochure needs.
Setting Up Your Document
Before diving into the design, you'll need to set up your Google Doc correctly. Start by opening a new document. Here's a quick checklist to make sure your layout is ready for a bifold brochure:
- Page Size: Go to File > Page setup. Set the paper size to A4 or Letter, depending on your preference or regional standard. Brochures typically use these sizes.
- Margins: In the same Page setup menu, reduce the margins. A standard setting is about 0.5 inches. This allows more space for your content.
- Orientation: Set the orientation to Landscape. This will give you a wider view, which is perfect for a bifold design.
Once these settings are in place, your document is primed and ready to become a canvas for your brochure.
Designing the Layout with Columns
Now, let's move on to designing the layout. A bifold brochure essentially means two folds, creating four panels. Here's how you can set this up in Google Docs:
- Columns: Navigate to Format > Columns and select two columns. This will divide your page into two sections, simulating the front and back panels of your brochure.
- Ruler Guides: Use the ruler at the top of your document to help guide your design. This helps in visually aligning your text and images properly.
These columns represent the outer panels of the brochure. The left column is often the back cover, and the right column is the front cover. Keep this in mind as you plan your design.

Adding Text and Images
With your layout ready, it's time to add some content. The key to a good brochure is balancing text and visuals to create an engaging and informative experience.
- Text Boxes: While Google Docs doesn't have a built-in text box feature like some other design tools, you can create a similar effect using tables. Insert a table with one cell, then add your text. This allows you to move the text around and place it precisely where you want it.
- Images: To add images, go to Insert > Image and select your desired picture. You can also drag and drop images directly into the document. Use the Image options to adjust the size and position.
Remember to keep your text concise. Brochures are meant to catch attention quickly. Get straight to the point with your messaging.
Fine-Tuning the Design
Once you have your basic content in place, it's time to refine your design. Here are a few tips to help polish your brochure:
- Font Choices: Choose fonts that align with your brand or the message you want to convey. Stick to two or three fonts to maintain consistency and readability.
- Color Scheme: Use colors that complement your brand. Google Docs allows you to customize text and background colors. Take advantage of this feature.
- Alignment: Consistent alignment gives your brochure a professional look. Use the alignment tools in Google Docs to center, left, or right align your text as needed.
These little tweaks can make a big difference in how your brochure is perceived, transforming it from basic to brilliant.
Adding Interactive Elements
Want to make your brochure even more engaging? Consider adding interactive elements. While Google Docs isn't as advanced as some design software, there are still a few tricks you can use:
- Links: Hyperlink text or images to direct readers to a website or additional resources. This is useful for online brochures that might be viewed digitally.
- QR Codes: Generate a QR code that links to your website or promotional video and insert it into your brochure. This is a great way to bridge the gap between print and digital.
These elements not only add a modern touch but also enhance the functionality of your brochure.
Proofreading and Testing
Before considering your brochure complete, take the time to proofread and test. Check for spelling and grammatical errors, and ensure all the links and interactive elements work properly. It's easy to overlook mistakes when you're focused on design. A quick review can save you embarrassment later.
If you're using Spell, you can quickly edit and refine your document using natural language prompts. Spell's AI can help you catch errors you might miss, ensuring your brochure is polished and professional.
Printing Your Brochure
Once you're happy with the design, it's time to print your brochure. Here are a few tips to ensure it comes out looking great:
- Print Settings: Go to File > Print and check your print settings. Make sure your printer is set to print on both sides of the paper, and select the correct paper size.
- Paper Quality: Use high-quality paper for a more professional feel. Thicker paper works better for brochures, giving them a more substantial and lasting impression.
After printing, fold the brochure carefully along the lines you set up earlier to ensure everything aligns perfectly.


Sharing Digitally
If you're distributing your brochure digitally, Google Docs makes sharing easy. Simply click Share in the top right corner to send it via email or generate a shareable link. You can also download your brochure as a PDF for easy distribution.
With Spell, you can create digital brochures even faster. Spell's AI document editor lets you generate drafts in seconds, making it easy to iterate and update your content as needed.
Final Thoughts
Creating a bifold brochure in Google Docs is not only possible but can be quite straightforward. With some creativity and attention to detail, you can produce a polished, professional brochure without expensive design software. If you need to speed up the process, Spell can help you draft and refine your document in no time, offering a smart solution for efficient brochure creation.