Writing

How to Write a Strong Cover Letter

Spencer LanoueSpencer Lanoue
Writing

Writing a cover letter can feel intimidating. Especially when you're staring at a blank page with no idea how to start. In this post, I'll break down a simple structure you can follow to get your ideas flowing fast. By the end, you'll know exactly how to craft a cover letter that stands out to employers.

🔮
The AI Alternative to Google Docs & Word:
Save time by letting Spell write your docs for you. Turn hours of doc writing work into minutes. Try it free →

Why a Cover Letter Matters

First things first, let's talk about why a cover letter is so important. Think of it as your personal introduction to an employer. While your resume lists your skills and experiences, your cover letter is your chance to show personality and explain why you're the right fit for the job. It's like the trailer to your resume's feature film. If it's done well, it leaves the employer eager to know more.

In practical terms, a cover letter lets you:

  • Explain gaps in your resume
  • Highlight specific experiences that align with the job
  • Showcase your enthusiasm for the role and company
  • Demonstrate your communication skills

Interestingly enough, some employers still read cover letters diligently, while others may just skim them. Either way, having a good one can set you apart from other candidates. So, let's dive into how to write one that ticks all the right boxes.

Structuring Your Cover Letter

A great cover letter follows a clear structure. Think of it like building a house: you need a solid foundation, supporting walls, and a strong roof to top it off. Let's break it down:

1. Your Contact Information

Start with your details at the top of the page. Include:

  • Your name
  • Your address
  • Phone number
  • Email address
  • The date

Here's how it might look:

John Doe
123 Main Street
Anytown, AN 12345
(123) 456-7890
john.doe@email.com
March 1, 2023

2. Employer’s Information

Next, include the employer's contact details:

  • Hiring manager's name (if known)
  • Company name
  • Company address

Like this:

Jane Smith
ABC Corporation
456 Corporate Lane
Business City, BC 67890

If you’re not sure who to address, a quick call to the company can often clear this up. It’s worth the effort to personalize your letter.

3. The Opening Greeting

Greet the hiring manager with a professional salutation. "Dear" followed by the person's last name is a safe bet. For instance:

Dear Ms. Smith,

If you can't find a name, "Dear Hiring Manager" works as a last resort. But try to find a name if you can. It shows you've done your homework.

The AI-First Document Editor
Spell is the AI-powered alternative to Google Docs and Microsoft Word.
Get started for free

Crafting a Compelling Introduction

The introduction of your cover letter is your first chance to grab the employer's attention. You want to make it personal and relevant to the job you're applying for. Here's a quick tip: start by mentioning the job title and where you found the listing.

Consider this example:

I am writing to express my interest in the Marketing Coordinator position listed on your company website. With my background in digital marketing and a keen interest in innovative strategies, I am excited about the opportunity to contribute to ABC Corporation.

This opening not only introduces the candidate but also connects their skills to the job. It’s like saying, “Hey, I’m exactly what you’re looking for!”

Highlighting Your Relevant Experience

Once you've hooked the reader with your introduction, it's time to showcase your relevant experience. This is where you align your past roles and accomplishments with the requirements of the job description. Pick a couple of key experiences that best illustrate your capabilities.

For example:

In my previous role at XYZ Corp, I managed a team that successfully increased our social media engagement by 40% within six months. This project honed my skills in content creation and strategic planning, which I believe would be beneficial for your marketing team.

Notice how specific the example is? It focuses on measurable achievements, which makes it more compelling than a generic statement like "I have experience in marketing."

Connecting Your Skills to the Job

Now, let's make it even more tailored. After highlighting your experiences, explicitly connect them to the job you're applying for. What unique skills do you bring to the table? How do they match the company’s needs?

Try something like this:

Your company's commitment to sustainable practices aligns with my values, and my experience developing eco-friendly campaigns at Green Marketing Agency could be a strong asset. I am eager to bring my expertise in this area to ABC Corporation.

This approach not only shows that you understand the company’s goals but also positions you as someone who can help achieve them.

Showing Enthusiasm and Cultural Fit

Culture fit is increasingly important in hiring decisions. Employers want to know that you'll blend well with their team. So, how do you demonstrate this in a cover letter? Show genuine enthusiasm for the company and mention any personal connections to their mission or values.

Here’s an example:

I have long admired ABC Corporation's dedication to innovation and community impact. As a passionate advocate for tech-driven solutions, I am thrilled at the prospect of contributing to your forward-thinking projects.

See how the candidate aligns their personal values with the company’s ethos? It’s a subtle way to say, “I’ll fit right in here.”

Concluding with Impact

Your conclusion is your chance to leave a lasting impression. Reiterate your interest in the role, and include a call to action that encourages further communication. Politeness goes a long way, so thank the reader for their time.

Thank you for considering my application. I am looking forward to the possibility of discussing how my skills and experiences align with the needs of your team. Please feel free to contact me at your earliest convenience to schedule a conversation.

End with a simple closing like "Sincerely" or "Best regards," followed by your name. Keep it professional yet warm.

Go From Idea to Polished Doc 10x Faster With Spell 🪄
Get started for free

Reviewing and Polishing Your Letter

Before you send your cover letter off into the world, take the time to review and polish it. Here’s a quick checklist to follow:

  • Check for typos and grammatical errors: These can undermine your credibility.
  • Ensure clarity: Make sure your sentences are clear and concise.
  • Match the tone: Your letter should match the tone of the company. A startup might appreciate a more casual approach, whereas a law firm might expect formality.
  • Get feedback: Have a friend or mentor read it over and give you honest feedback.

And while you're at it, why not try using Spell? It's a fantastic tool that can help you refine and polish your writing with ease. It’s like having an editor on hand whenever you need it.

Common Mistakes to Avoid

Even the best writers slip up sometimes. Here are a few pitfalls to watch out for when crafting your cover letter:

  • Using a generic template: Customize your letter for each job application. Employers can spot a template a mile away.
  • Focusing too much on yourself: Remember to connect your skills and experiences back to the company's needs.
  • Being too humble or too boastful: Strike a balance between confidence and humility.
  • Ignoring the job description: Tailor your letter to address the specific qualifications and skills mentioned in the job listing.

Avoid these missteps, and your cover letter will be much stronger for it.

Examples of Strong Cover Letters

Seeing examples can be incredibly helpful, so let's look at a couple of excerpts from strong cover letters:

Example 1: Marketing Position

I am excited to apply for the Marketing Specialist role at XYZ Company. With a proven track record in managing successful digital campaigns and a passion for creative problem-solving, I am eager to contribute to your team. At my previous position with ABC Corp, I led a project that increased web traffic by 30%, which I believe aligns with your goals of expanding your digital presence.
The AI Alternative to Google Docs
Go from idea to polished doc in seconds with Spell's AI-powered document editor.
Create my first doc

Example 2: Customer Service Role

The opportunity to join DEF Inc. as a Customer Service Representative is incredibly appealing to me. I have honed my communication skills through five years of experience in retail, where I consistently received positive feedback for my ability to resolve issues efficiently. I am particularly drawn to DEF Inc.'s commitment to customer satisfaction and am eager to bring my expertise in this area to your team.

Notice how these examples are specific, tailored to the job, and highlight relevant achievements? That’s the kind of writing that makes a cover letter stand out.

Using Spell to Write Your Cover Letter

If you're feeling stuck or simply want to save time, Spell can be a game-changer. With AI assistance, you can go from a blank page to a polished first draft in seconds. Just describe what you want, and Spell does the heavy lifting for you. It can even help edit your draft using natural language prompts, making the whole process faster and more efficient.

This tool is particularly useful if you're applying to multiple jobs and need to customize each letter quickly. Give it a try, and you'll see how much easier writing can be.

Sending Your Cover Letter

Once your cover letter is polished and ready to go, it's time to send it off. Pay attention to the application instructions and follow them to the letter. This might mean sending your cover letter as a PDF or including it in the body of an email. If you're emailing your application, include a brief note in the email body and attach your cover letter and resume.

Here’s a quick template for an email:

Subject: Application for Marketing Coordinator - John Doe

Dear Ms. Smith,

I am writing to apply for the Marketing Coordinator position at ABC Corporation. Please find attached my cover letter and resume for your review.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Best regards,
John Doe

Be sure to double-check the recipient's email address and your attachments. Small mistakes can have a big impact, so take your time to get it right.

Final Thoughts

Writing a strong cover letter doesn't have to be overwhelming. By following a clear structure and focusing on relevant experiences, you can craft a letter that truly stands out. And if you want to make the process even easier, consider using Spell. Our AI document editor helps you write and edit high-quality documents in no time. Happy writing!

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.