Writing

How to Write a Question

Spencer LanoueSpencer Lanoue
Writing

Writing questions might seem straightforward, but crafting the right question can be an art form. Whether you're trying to engage a classroom, conduct an insightful interview, or just get clarity in an email, knowing how to write questions effectively can make all the difference. Let's explore some strategies and tips to help you become a question-asking pro.

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Knowing Your Purpose

Before you even start jotting down questions, it's crucial to understand why you're asking them in the first place. Are you trying to gather information, spark a conversation, or prompt someone to think more deeply? Your purpose will shape the type of questions you ask and how you phrase them.

For example, if you're conducting a job interview, your purpose might be to assess a candidate's skills and cultural fit. Your questions would likely be a mix of technical and behavioral ones. On the other hand, if you're teaching a class, your aim might be to encourage critical thinking, so your questions would focus on open-ended discussion.

Here's a quick comparison to illustrate:

// Interview Scenario
"What experience do you have with project management tools?"

// Classroom Scenario
"What do you think are the impacts of technology on modern education?"

As you can see, the intent behind your question significantly influences its structure and wording. Once you pinpoint your objective, you're halfway to crafting the perfect question.

Open-Ended vs. Closed-Ended Questions

Questions generally fall into two categories: open-ended and closed-ended. Understanding the difference and knowing when to use each can elevate the quality of your interactions.

Closed-Ended Questions are those that can be answered with a simple "yes" or "no," or with a specific piece of information. They're great for gathering factual data but might not give you much insight beyond that.

// Closed-Ended Example
"Did you attend the meeting yesterday?"

Open-Ended Questions invite more detailed responses and encourage discussion. They often begin with words like "how," "why," or "what," and can help you understand someone's thoughts, feelings, or experiences in-depth.

// Open-Ended Example
"How do you feel about the direction the project is heading?"

Choosing between open and closed questions depends on your goal. If you're looking for specific information, closed questions are your friend. But if you want to explore ideas or emotions, open-ended questions are the way to go.

The Power of Clarity

A well-crafted question should be clear and concise. Ambiguity can lead to confusion, and unclear questions often result in unclear answers. To ensure clarity, keep your questions simple and to the point. Avoid jargon unless you're sure the other person understands it, and try to eliminate any unnecessary words.

Here's a quick example of refining a question for clarity:

// Unclear Question
"What are your thoughts on the company's new policy, and do you think it will affect your work in any way, given your current projects and responsibilities?"

// Clear Question
"What do you think about the company's new policy?"

Notice how the refined question gets straight to the point, making it easier for the respondent to provide a focused answer. Simple tweaks can make a significant difference in the quality of information you receive.

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Asking Follow-Up Questions

Sometimes, the initial question isn't enough to get the depth of information you need. That's where follow-up questions come in handy. They help you dig deeper into a subject and get more detailed responses.

Follow-up questions often start with phrases like "Can you tell me more about...?" or "What did you mean by...?" They show you're engaged and interested, encouraging the other person to elaborate.

Consider this example:

// Initial Question
"What challenges did you face during the project?"

// Follow-Up Question
"Can you tell me more about how you overcame those challenges?"

In this case, the follow-up question invites the respondent to share more of their experience, providing richer insights. It's an excellent way to keep the conversation going and gather more comprehensive information.

Making It Conversational

Questions don't always have to be formal. In fact, making them conversational can often yield better responses, especially in casual settings or when trying to build rapport. A conversational tone makes the interaction less intimidating and more engaging.

To achieve this, try asking questions in a way that flows naturally within the conversation. Here’s how you can transform a formal question into a more conversational one:

// Formal Question
"What is your opinion on the new marketing strategy implemented by the company?"

// Conversational Question
"Hey, what do you think about the new marketing strategy they're rolling out?"

The conversational approach feels more relaxed and can encourage the other person to respond more openly. It's like having a chat rather than conducting an interrogation.

Using Specificity to Your Advantage

Specific questions can help you get the exact information you're looking for without unnecessary digressions. When asking a question, try to include details that guide the respondent's focus.

For example, instead of asking a vague question like "How was the trip?" you might ask:

"What was your favorite part of the trip to Paris?"

This slight change narrows the scope and prompts the respondent to share a specific memory or experience, making the answer more interesting and informative.

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Incorporating Questions into Writing

While we've focused on verbal questions, knowing how to incorporate questions into your writing can also enhance communication. Questions can serve as excellent tools for engaging readers or prompting them to think about a topic.

For example, in an essay about environmental conservation, you might ask:

"What steps can individuals take to reduce their carbon footprint?"

This invites readers to consider their personal impact and sets the stage for discussing actionable solutions.

When writing questions, it's crucial to maintain the same clarity and purpose as you would in a verbal exchange. Avoid overly complex questions that could confuse or overwhelm your reader.

Adapting to Your Audience

Different audiences require different approaches to questioning. Whether you're speaking to a group of experts, students, or colleagues, tailoring your questions to suit their level of knowledge and interest will enhance communication.

For an audience of experts, you might use more technical language and ask questions that challenge their understanding. Conversely, for a general audience, simpler language and broader questions might be more appropriate.

Here's how you might adapt a question for different audiences:

// For Experts
"What are the latest advancements in AI that could revolutionize data processing?"

// For General Audience
"How do you think AI will change the way we handle data?"

By considering your audience, you can ask questions that resonate more effectively, leading to more meaningful interactions.

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How Spell Can Make Question Writing Easier

If writing questions is part of your documentation process, using a tool like Spell can be incredibly helpful. Spell's AI document editor can assist in drafting, refining, and polishing your questions quickly and efficiently. With its natural language capabilities, you can easily tweak and improve your questions, ensuring they're as effective as possible.

Whether you're drafting interview questions, creating surveys, or writing educational content, Spell can save you time and help you focus on the content rather than formatting or structure. Think of it as having a smart assistant right there with you, making the question-writing process smoother and more productive.

Final Thoughts

Crafting questions might seem like a simple task, but doing it well requires thought and skill. By understanding your purpose, choosing the right type of question, and considering your audience, you can ask questions that lead to more insightful and engaging conversations. And if you need a little help along the way, Spell can make the process faster and less daunting, helping you craft polished documents with ease.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.