Writing

How to Write a Perfect Cover Letter

Spencer LanoueSpencer Lanoue
Writing

Writing a cover letter can feel intimidating. Especially when you're staring at a blank page with no idea how to start. In this post, I'll break down a simple structure you can follow to get your ideas flowing fast.

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Why Cover Letters Matter

Let’s clear the air. Do cover letters still matter? Absolutely. While some might argue they’re a relic of the past, a well-crafted cover letter can still be your golden ticket to landing an interview. It’s your chance to add a personal touch, showcase your personality, and explain why you’re the right fit for the position. Think of it as your personal pitch. Concise, compelling, and tailored to your dream job.

But why is it so important? Well, your resume lists your qualifications, but your cover letter tells your story. It fills in the gaps, highlights your best achievements, and connects the dots between your experience and the job requirements. Plus, a thoughtful cover letter shows you’ve taken the time to understand the company and the role, which can set you apart from other applicants who skip this step.

Research: The Foundation of a Tailored Cover Letter

Before you even start typing, do a bit of homework. This is where you play detective. Learning about the company, its culture, and the role you’re applying for can give your cover letter a personalized touch that stands out. Start by browsing the company’s website, paying attention to their mission statement and values. Check out recent news articles or press releases to understand their latest projects or achievements. This kind of insight can be gold when you’re trying to connect your skills and experiences with the company’s needs.

Don’t stop there. Look up the hiring manager on LinkedIn or search for employee reviews on sites like Glassdoor. This can give you a sense of the company culture and what they value in employees. With all this information, you’re not just another resume; you’re someone who understands and is genuinely interested in what the company does.

Structuring Your Cover Letter: A Simple Format to Follow

Now, let's get to the nitty-gritty. The structure. A cover letter generally follows a straightforward format:

  • Header: Include your contact information and the date. If you know the hiring manager’s name, address it to them directly.
  • Introduction: Grab their attention with a strong opening. Mention the job you’re applying for and a brief sentence about why you’re excited about the role.
  • Body Paragraphs: This is where you link your experience to the job. Use specific examples to demonstrate your skills and accomplishments.
  • Conclusion: Wrap it up with a call to action, expressing your enthusiasm for the opportunity to interview.
  • Signature: A courteous sign-off, like “Sincerely,” followed by your name.

Remember, keep it concise. Aim for about three to four short paragraphs. Quality over quantity is the name of the game here.

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Crafting a Compelling Introduction

Your introduction is your first impression. Make it count. Instead of a generic line like, “I am writing to apply for...,” try something more engaging. For example:

Dear [Hiring Manager's Name],

When I learned about the opening for [Job Title] at [Company Name], I was thrilled. With a passion for [Industry/Field] and a background in [Relevant Experience], I am eager to contribute to your team.

This approach is direct, enthusiastic, and sets a positive tone from the get-go. It shows you’re genuinely interested in the position and have something valuable to offer.

Telling Your Story: The Body of the Cover Letter

Here’s where you connect the dots between your experience and the job requirements. This is your chance to shine, so don’t hold back. Instead of listing your duties, focus on achievements. Use specific examples that highlight your skills and how they relate to the job.

For instance, if you’re applying for a marketing role and you’ve successfully led a campaign that increased engagement by 30%, mention that! Be sure to use quantifiable metrics to back up your claims. Here’s a quick example:

In my previous role at [Previous Company Name], I spearheaded a marketing campaign that resulted in a 30% increase in engagement over three months. By leveraging social media platforms and targeted content, we were able to reach a broader audience and drive more traffic to our website.

See how that sounds more compelling than just saying, “I worked on marketing campaigns”? It’s all about showing, not just telling.

Concluding with Confidence

Your conclusion is your final pitch. Reiterate your excitement for the position and express your eagerness to bring your skills to the company. A strong closing line could be:

I am excited about the opportunity to contribute to [Company Name] and am eager to bring my background in [Your Field] to your team. I look forward to the possibility of discussing this exciting opportunity with you. Thank you for considering my application.

End with a polite sign-off like “Sincerely” or “Best regards,” followed by your name. And don’t forget to proofread. Nothing undermines a strong cover letter like typos or grammatical errors.

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Common Mistakes to Avoid

Even the best intentions can lead to common pitfalls. Here are a few things to watch out for:

  • Generic Content: Avoid using the same cover letter for every application. Tailor each letter to the specific job and company.
  • Overly Formal Language: Keep it professional, but don’t use jargon or language that isn’t natural.
  • Repetition: Don’t just repeat your resume. Use the cover letter to provide additional context and insight into your experiences.
  • Being Too Humble: It’s okay to boast a little. Highlight your accomplishments confidently.

If you find yourself struggling with the format or wording, Spell can help you generate a draft and refine your language effortlessly. It's like having a writing assistant right at your fingertips.

Using Spell to Perfect Your Cover Letter

Let's be honest. Writing isn't everyone's forte. That's where Spell comes in. It's a game-changer for anyone looking to craft high-quality documents quickly. You can generate drafts in seconds and edit them using natural language prompts. Need to refine a sentence or two? Spell can help with that, too. It's like having a personal editor who knows exactly what you want to say.

What makes Spell unique is its ability to help you collaborate with others in real time. If you're working with a career coach or a friend who's helping you with your application, you can share your document and see updates instantly. No more back-and-forth emails or version control headaches. Everything happens smoothly and efficiently, saving you time and stress.

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Making the Most of the Job Description

The job description is your secret weapon. It’s packed with keywords and phrases that tell you exactly what the employer is looking for. Use this to your advantage by weaving these keywords naturally into your cover letter. This not only shows that you’ve read the job description thoroughly but also helps your application get past any automated systems that might be scanning for specific terms.

For example, if the job description emphasizes teamwork and leadership, share an example where you demonstrated these qualities. Like this:

Collaborating with cross-functional teams at [Previous Company Name], I led a project that required strategic planning and effective communication, which resulted in a successful product launch.

By mirroring the language of the job description, you’re aligning yourself with the employer’s needs and painting a picture of how you fit into their organization.

How to Handle Gaps or Changes in Your Career

Career changes and gaps happen, and they’re nothing to be ashamed of. The key is to address them openly and put a positive spin on them. If you took time off to travel, raise a family, or pursue further education, mention how these experiences enriched you personally and professionally. Here’s how you might phrase it:

After taking a year off to travel across Europe, I returned with a fresh perspective and enhanced problem-solving skills, which I’m eager to bring to [Company Name].

If you’re switching industries, focus on the transferable skills that make you a great candidate for the new role. Employers appreciate honesty and the ability to see the silver lining in every situation.

Final Thoughts

Cover letters can be a powerful tool in your job application arsenal when done right. By taking the time to tailor your letter and showcase your unique experiences, you’re setting yourself up for success. And remember, Spell is here to help you craft and edit your cover letter effortlessly, turning a daunting task into a manageable one. Good luck!

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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