How to Write a Column

Ever look at a newspaper or online publication and think, "I could write like that"? Writing a column isn't just for seasoned journalists. Whether you're passionate about sharing your opinions, reporting on niche topics, or simply love to write, crafting a column can be both rewarding and influential. In this post, I'll guide you through the ins and outs of writing a compelling column that resonates with readers.

Finding Your Unique Voice

The heart of any great column is the writer's voice. Think of it as your personality on paper. It's what makes your writing distinctly you. Whether you're witty, serious, or somewhere in between, your voice should shine through in every piece you write.

• Be Authentic: Don't try to mimic someone else's style. Readers appreciate authenticity.
• Stay Consistent: Your voice should remain steady across your columns, creating a sense of familiarity for your audience.
• Read Aloud: This can help you hear how your voice sounds in text and spot any awkward phrasing.

Consider this example of a column opening with a distinct voice:

"As I sat in my favorite coffee shop, watching the world go by, I couldn't help but wonder why everyone seemed to be in such a rush. Maybe it's the caffeine. Or maybe we're all just trying to keep up with the Joneses. Either way, it's time we take a breather."

Notice the conversational tone and the personal touch? That's the magic of a unique voice.

Choosing the Right Topic

Picking a topic is often the first hurdle. You want something that interests you but also captivates your audience.

• Passion Projects: Write about subjects you're passionate about. Your enthusiasm will be contagious.
• Current Events: Tying your column to recent news can make it relevant and engaging.
• Niche Expertise: If you have expertise in a niche area, leverage it. Readers love learning from knowledgeable sources.

For instance, if you’re a tech enthusiast, a column titled “Why Your Smartphone is Smarter Than Your Computer” could draw in readers curious about the evolving tech landscape. Here’s a quick starting example:

"In the battle of brains, your smartphone might just be the underdog that outsmarts your desktop. Surprised? Let’s dive into the reasons why that tiny device in your pocket could be more capable than you think."

Structuring Your Column

The structure of your column can make or break its readability. A well-organized column keeps readers engaged from start to finish.

Start Strong

• Intriguing Hook: Grab your reader's attention right away. Use a bold statement, a question, or a captivating anecdote.
• Set the Stage: Briefly introduce the topic and what you‚Äôll cover. This sets expectations.

Here's an example of a strong opening:

"Think technology has reached its peak? Think again. As AI continues to evolve, the possibilities are endless. Let's explore what the future holds."

Logical Flow

• Use Subheadings: These guide readers through your column, making it easier to follow.
• Transitions Matter: Ensure your ideas flow smoothly from one to the next.

Conclude with Impact

• Summarize Key Points: Recap the main ideas to reinforce what you've discussed.
• Leave Them Thinking: End with a thought-provoking statement or a call to action.

Here’s a possible conclusion:

"As technology races forward, the real question isn't how far we can go, but how far we should go. It’s a conversation worth having."

Developing a Compelling Argument

Columns often present an argument or viewpoint. Crafting a compelling argument is crucial for engaging readers and sparking conversation.

• Research: Back up your arguments with facts, statistics, and expert opinions. This adds credibility.
• Consider Counterarguments: Acknowledge opposing views and address them thoughtfully. This shows depth and understanding.
• Stay Focused: Stick to your main point and avoid going off on tangents.

Take a look at this snippet from a column defending remote work:

"Critics argue that remote work kills productivity, but studies show the opposite. A recent survey found that remote workers are not only happier but also more productive. Here's why flexibility could be the key to success."

Engaging Your Audience

Engagement is not just about the content but also how you connect with your audience.

• Ask Questions: Encourage readers to think and respond by posing questions throughout your column.
• Invite Interaction: Encourage comments and discussions. Engagement doesn't stop at the written word.
• Be Relatable: Share personal anecdotes or common experiences that the audience can relate to.

For example:

"Have you ever found yourself working in your pajamas, only to realize it’s 3 PM? You're not alone. Remote work has changed the game for many, but are we ready for it?"

Editing for Clarity and Precision

Editing is where good writing becomes great. It's an essential step in the writing process that shouldn't be rushed.

• Cut the Fluff: Remove unnecessary words or sentences. Every word should serve a purpose.
• Check for Clarity: Make sure your ideas are clear and concise. If a sentence is confusing, rephrase it.
• Proofread: Spelling and grammar mistakes can undermine your credibility.

Using tools like Spell can streamline this process. It helps you polish your writing with AI-powered editing, making sure your document is clear and error-free.

Finding the Right Publication

Once your column is polished, it’s time to find the right place to publish it. Having the right platform can amplify your voice and reach the right audience.

• Research Publications: Look for platforms that align with your topic and voice.
• Follow Submission Guidelines: Each publication will have its own rules. Adhere to them to increase your chances of being published.
• Start Small: Don‚Äôt be afraid to begin with smaller publications. They can be stepping stones to larger ones.

Consider this pitch example for a tech column:

Subject: Column Submission: "Why Your Smartphone is Smarter Than Your Computer"

Hi [Editor’s Name],

I’m a tech enthusiast with a passion for exploring the latest trends in technology. I’ve written a column titled “Why Your Smartphone is Smarter Than Your Computer” that I believe would resonate with your readers. The column explores the evolving capabilities of smartphones and their growing role in our digital lives.

Thank you for considering my submission.

Best regards,
[Your Name]

Embracing Feedback and Growth

Feedback is an invaluable part of the writing process. It helps you grow and refine your skills.

• Be Open to Criticism: Constructive criticism can provide insights you might not have considered.
• Seek Multiple Opinions: Different perspectives can highlight various aspects of your writing.
• Iterate: Use feedback to improve your future columns. Writing is a journey of continuous improvement.

Remember, even seasoned writers face rejection and criticism. It’s all part of the process of honing your craft.

Staying Consistent

Consistency is key to building a loyal readership. It helps establish your presence and keeps your audience coming back for more.

• Set a Schedule: Whether it‚Äôs weekly, bi-weekly, or monthly, stick to a consistent publishing schedule.
• Plan Ahead: Having a content calendar can help you stay organized and on track.
• Engage with Your Audience: Regularly interact with your readers through comments or social media.

Think of consistency as building a relationship with your readers. They’ll know when to expect your next piece and will look forward to it.

Final Thoughts

Writing a column is an art that combines creativity, insight, and communication. By finding your voice, choosing engaging topics, and editing meticulously, you can craft columns that resonate with readers. And if you need a hand in getting your content from draft to polished piece, Spell can help streamline the process, allowing you to focus on what truly matters—your message. Happy writing!