Writing

How to Write an Informative Speech

Spencer LanoueSpencer Lanoue
Writing

Writing an informative speech can be a rewarding endeavor, but it might leave you scratching your head at first. Whether you’re tasked with explaining a complex topic to your peers or simply sharing something you’re passionate about, having a clear approach can make the process much smoother. In this guide, I’ll walk you through the process of writing an informative speech that captures attention and delivers value.

🔮
The AI Alternative to Google Docs & Word:
Save time by letting Spell write your docs for you. Turn hours of doc writing work into minutes. Try it free →

What Makes a Speech Informative?

When you think about an informative speech, envision a presentation that educates the audience on a particular topic. It’s not about persuading them to adopt a point of view or entertain them with anecdotes. Instead, your goal is to provide information clearly and effectively. Here are some key characteristics:

  • Clarity: Use simple language and straightforward sentences to make sure your audience understands the topic.
  • Accuracy: Ensure that the information you're sharing is correct and up-to-date.
  • Engagement: Keep your audience interested by presenting the information in an engaging manner.

Choosing Your Topic

Picking the right topic is half the battle. If you have the freedom to choose, select something that genuinely interests you. A topic you’re passionate about will naturally make your speech more lively and engaging. If you’re assigned a topic, try to find an angle that resonates with you personally.

Tips for Selecting a Topic

  • Consider Your Audience: What might they find interesting or relevant?
  • Your Interest: Are you excited about the topic? Your enthusiasm can be contagious.
  • Scope: Is your topic too broad or too narrow? Aim for something you can cover in detail within your time limit.

Researching Your Topic

Once you’ve landed on a topic, it’s time to dive into research. Your goal here is to gather enough information to feel confident in your understanding and to present your audience with a well-rounded view of the subject.

Where to Start

  • Books and Articles: These are great for in-depth information.
  • Credible Websites: Look for reliable sources, such as educational institutions or reputable organizations.
  • Interviews and Surveys: If applicable, gather firsthand information from experts or your audience.

Organizing Your Research

Keep track of your sources and take notes in a way that makes sense to you. Some people prefer digital tools, while others stick to good old-fashioned notebooks. Whatever your method, ensure you can easily reference your findings when it’s time to write.

The AI-First Document Editor
Spell is the AI-powered alternative to Google Docs and Microsoft Word.
Get started for free

Structuring Your Speech

A well-structured speech helps your audience follow along and retain the information you’re sharing. Generally, an informative speech follows a basic structure: introduction, body, and conclusion.

Introduction

Your introduction sets the stage for your speech. Start with something that grabs attention—a surprising fact, a question, or a brief anecdote related to your topic. Then, clearly state what your speech is about and what you hope your audience will learn.

Example: "Did you know that honey never spoils? Archaeologists have found pots of it in ancient Egyptian tombs that are over 3,000 years old! Today, we'll explore the fascinating world of honey, from its production to its many uses."

Body

The body is where you dive into the meat of your speech. Organize this section into clear points that logically flow from one to the next. Each point should support your main topic and provide detailed information. Here’s a simple way to structure the body:

  1. Main Point 1: Introduce your first point and provide supporting details.
  2. Main Point 2: Transition smoothly into your next point.
  3. Main Point 3: Continue with additional points as needed.
Example: 
- **Main Point 1**: The production of honey
  - How bees produce honey
  - The role of beekeepers
- **Main Point 2**: The benefits of honey
  - Nutritional value
  - Medicinal uses
- **Main Point 3**: The cultural significance of honey
  - Historical uses
  - Symbolism in different cultures

Conclusion

Your conclusion should wrap up your speech neatly. Summarize the key points you’ve covered and leave your audience with a lasting impression or a thought-provoking question.

Example: "In conclusion, honey is not just a sweet treat. It's a remarkable substance with a rich history and countless uses. Next time you drizzle it on your toast, remember the tiny bees and the incredible process that makes it all possible."

Adding Visual Aids

Visual aids can enhance your speech by providing visual context or breaking down complex information. They’re not always necessary, but if your topic includes data or intricate processes, visuals can be beneficial.

Types of Visual Aids

  • Slideshows: Use images, charts, or bullet points to highlight key points.
  • Props: Sometimes, a physical object can illustrate a point more effectively than words.
  • Videos: Short clips can offer a dynamic element to your presentation.
Go From Idea to Polished Doc 10x Faster With Spell 🪄
Get started for free

Tips for Using Visual Aids

  • Keep It Simple: Don’t overload your slides with text. Aim for clarity and conciseness.
  • Relevance: Ensure each visual directly supports your verbal message.
  • Practice: Familiarize yourself with your visuals to prevent awkward pauses during your speech.

Practicing Your Speech

Practice is crucial to delivering a confident and polished speech. The more you rehearse, the more comfortable you’ll be when it’s time to speak in front of an audience.

Practice Tips

  • Alone First: Start by practicing alone to get comfortable with your material.
  • In Front of Others: Gradually add an audience, like a friend or family member, and ask for feedback.
  • Time Yourself: Ensure you’re within your allotted time by timing each practice round.

Dealing with Nervousness

Stage fright is a common hurdle. Even seasoned speakers feel nervous sometimes. The key is to manage it effectively so it doesn’t impact your performance.

The AI Alternative to Google Docs
Go from idea to polished doc in seconds with Spell's AI-powered document editor.
Create my first doc

Strategies to Calm Your Nerves

  • Deep Breathing: Take a few deep breaths before you start to calm your nerves.
  • Visualization: Picture yourself delivering a successful speech.
  • Focus on the Message: Concentrate on the information you’re sharing rather than your anxiety.

Engaging Your Audience

Keeping your audience engaged is essential for an informative speech. Use techniques to maintain interest and encourage active listening.

Engagement Techniques

  • Ask Questions: Rhetorical questions can make your audience think more deeply about your topic.
  • Incorporate Stories: Short anecdotes can personalize your message and make it more relatable.
  • Interact: Depending on the setting, you might include brief Q&A sessions to involve your audience.

Final Thoughts

Writing an informative speech is all about sharing knowledge and making connections with your audience. By choosing a topic you're passionate about, structuring your speech effectively, and practicing diligently, you can deliver an engaging and informative presentation. And remember, if you ever find yourself stuck or need help brainstorming ideas or refining your speech, Spell can help you get started with drafts in seconds and fine-tune your delivery so it feels natural and personal.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

Related posts