Writing

How to Write a Toast

Spencer LanoueSpencer Lanoue
Writing

Writing a toast is like crafting a mini-speech that blends humor, sentiment, and a dash of personality. Whether you're toasting at a wedding, a retirement party, or a simple family dinner, it's all about hitting the right notes. In this post, I'll share practical tips and tricks to help you craft the perfect toast that leaves your audience smiling and maybe even a bit misty-eyed.

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Start with Knowing Your Audience

Before you put pen to paper (or fingers to keyboard), it's important to think about who you'll be addressing. A toast for your best friend's wedding might include inside jokes and heartfelt stories. A toast at a corporate event should be more formal and polished. Knowing your audience helps set the tone and style of your speech.

Consider these questions:

  • What's the occasion?
  • Who will be attending?
  • How formal is the event?

For example, at a wedding, you might start with a shared memory that ties into the couple's journey. But at a retirement party, you might focus more on professional achievements and personal anecdotes that highlight the retiree's career.

Craft a Memorable Opening

Just like a captivating book or movie, your toast needs a strong opening. This is your chance to grab attention and set the mood. Start with something that connects with the audience instantly. It could be a witty remark, a heartfelt quote, or a short anecdote.

Let's say you're toasting your sibling at their wedding. You might begin with a humorous line like, "For as long as I can remember, my brother has been the hero of his own life story. Today, he's found his perfect co-star." This not only draws a chuckle but also sets the stage for a warm, personal toast.

Share a Personal Story

The heart of any good toast is a personal story. It's your chance to share a moment, memory, or experience that highlights something special about the person or occasion. The story should be relatable and evoke emotion, whether it's laughter, nostalgia, or even a few tears.

Here's an example of how you might weave a story into your toast:

"I remember the time when we were kids, and John decided to build a treehouse in our backyard. It was a masterpiece of precarious balance and questionable architecture. But what I remember most is his determination—something he carries with him to this day."

This story not only paints a vivid picture but also highlights a key trait of the person being toasted. Determination, in this case.

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Keep It Concise

No one enjoys a toast that drags on forever. Aim to keep your speech between two to five minutes. This ensures that you're sharing enough without losing the audience's attention. Remember, less is often more, especially when it comes to toasts.

To keep your toast concise:

  • Stick to one or two main points.
  • Avoid unnecessary details.
  • Practice your speech to see how long it takes and adjust accordingly.

Interestingly enough, one way to keep your speech concise is by using Spell to draft your toast. It can help you refine your wording and ensure your message is clear and impactful.

Blend Humor with Heart

Humor is a great way to engage your audience, but it needs to be balanced with sincerity. A well-placed joke or light-hearted comment can make your toast more memorable, but avoid anything that could be taken the wrong way or detract from the occasion.

Here's a simple framework for blending humor with heart:

  • Start with a relatable joke or humorous observation.
  • Transition into a heartfelt message or story.
  • End on a positive, uplifting note.

For instance, you might say, "If you told me five years ago that Sarah would be marrying the man of her dreams, I would have laughed. I always thought she'd end up with a cat sanctuary. But then she met Mark, and everything changed."

End with a Toast

The conclusion of your speech is where you officially "toast." This is typically a call to action where you invite the audience to raise their glasses. Your closing should reinforce the main theme of your speech and leave a lasting impression.

Consider these tips for a strong ending:

  • Use a memorable quote or phrase.
  • Reiterate the main point or emotion of your toast.
  • Invite the audience to join in the toast.

Here's how you might close a wedding toast: "So, here's to love, laughter, and happily ever after. To Sarah and Mark!"

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Practice Makes Perfect

Once your toast is written, practice it. Read it out loud several times, and if possible, do so in front of a friend or family member who can give feedback. Practicing helps you get comfortable with the flow and timing of your speech.

Consider recording yourself to identify areas for improvement. Listen for pacing, clarity, and tone. Are you speaking too fast? Are your words clear? These are things you can fine-tune before the big day.

Handle Nerves with Grace

It's perfectly normal to feel nervous before giving a toast. The key is to channel those nerves into positive energy. Take deep breaths, smile, and remember that the audience is rooting for you.

Here are a few tips to calm your nerves:

  • Visualize yourself giving a successful toast.
  • Focus on the message, not on how you're being perceived.
  • Remember, everyone is there to celebrate.

And if you stumble over a word or two, don't worry. Just pause, take a breath, and keep going. The audience will appreciate your authenticity more than perfection.

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Adapt and Adjust On the Fly

Even with the best preparation, things might not go exactly as planned. Maybe the microphone doesn't work, or you forget a line. The ability to adapt and adjust is crucial. Trust yourself and your preparation, and remember that a moment of silence to collect your thoughts is completely fine.

Here's a little secret. Sometimes, the most memorable parts of a toast come from spontaneous remarks. If something happens during the event that you can tie into your toast, don't hesitate to do so. It shows you're present and engaged, which resonates with the audience.

Final Thoughts

Writing a toast is all about connecting with your audience through genuine emotion and a sprinkle of humor. Whether you're sharing a heartfelt story or a light-hearted joke, the key is to be authentic and concise. And if you find yourself stuck or in need of a little help, Spell can assist you in creating a polished draft quickly and easily. Remember, a great toast comes from the heart, and with a little practice, you'll deliver it with confidence.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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