Writing

How to Write a Think Piece

Spencer LanoueSpencer Lanoue
Writing

Writing a think piece can be a rewarding way to share your insights and opinions on a particular topic. Think pieces are more than just opinion articles. They offer a unique perspective that prompts readers to consider an issue in a new light. In this guide, I'll walk you through the process of crafting a compelling think piece, from brainstorming ideas to refining your final draft. By the end, you'll have the confidence to share your thoughts with the world in a way that truly resonates.

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Finding Your Topic

The first step in writing a think piece is choosing a topic that excites you and has enough depth to explore. Your topic should be timely, relevant, and something you have a personal connection to or strong opinion about. This connection will drive your passion and make your writing more authentic.

To find a topic, start by considering the issues that make you feel strongly. Is there a recent event that's been on your mind? Or perhaps a trend that you find intriguing or troubling? Jot down a list of these topics and think about what you can add to the conversation. What makes your perspective unique?

For instance, let's say you're interested in environmental sustainability. Instead of writing a broad piece on climate change, narrow it down to something specific like "The Role of Urban Farming in Reducing Carbon Footprints." This specificity not only makes your piece more focused but also more engaging for readers who share your interest.

Researching Your Topic

Once you've settled on a topic, it's time to dive into research. Even if you're familiar with the subject, thorough research will ensure your think piece is informed and credible. Start by gathering information from a variety of sources, such as academic journals, news articles, and interviews with experts.

While researching, take notes on key points, statistics, and different viewpoints. This will help you build a well-rounded argument. Remember, a strong think piece doesn't just present one side of an issue. It considers multiple perspectives and acknowledges counterarguments.

For example, if you're writing about urban farming, you might explore the benefits of local food production, such as reduced transportation emissions and increased food security. But you'll also want to address potential drawbacks, like the challenges of scaling urban farms or the initial costs involved.

Crafting Your Thesis

Your thesis is the heart of your think piece. It's the central argument or point you're making, and it should be clear, concise, and thought-provoking. A strong thesis will guide the structure of your piece and keep your writing focused.

To craft your thesis, ask yourself: What do I want my readers to take away from this piece? What is the most compelling insight I can offer? Once you have a rough idea, try writing your thesis in one or two sentences. This will help you clarify your thoughts and ensure your argument is easy to understand.

Here's an example of a thesis for our urban farming topic: "Urban farming offers a sustainable solution to urban food deserts by reducing transportation emissions, promoting food security, and strengthening local economies."

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Structuring Your Think Piece

With your thesis in hand, it's time to outline your think piece. A clear structure will help you organize your thoughts and ensure your argument flows logically. A typical think piece structure includes an introduction, body paragraphs, and a conclusion.

In the introduction, you'll want to grab your reader's attention and present your thesis. Use a hook, such as a surprising statistic or a personal anecdote, to draw readers in. For example, you might start with a story about a city that has successfully implemented urban farming.

Urban farming is transforming cities one rooftop at a time. In Detroit, a city once plagued by food deserts, community gardens are now providing fresh produce to thousands of residents. This shift not only addresses food insecurity but also reduces the city's carbon footprint. As urban areas continue to grow, could urban farming be the key to sustainable living?

The body paragraphs should each focus on a specific point that supports your thesis. Use evidence from your research to back up your claims, and don't forget to address counterarguments. This shows that you've considered different perspectives and strengthens your argument.

Finally, your conclusion should summarize your main points and restate your thesis in light of the evidence you've presented. End with a call to action or a thought-provoking question to leave a lasting impression on your readers.

Writing with Clarity and Style

As you write your think piece, focus on clarity and style. Your goal is to communicate complex ideas in a way that's accessible and engaging. Here are a few tips to keep in mind:

  • Use simple language: Avoid jargon or overly technical terms that might alienate readers. Instead, use straightforward language that conveys your ideas clearly.
  • Vary your sentence structure: Mix short, punchy sentences with longer, more detailed ones to keep your writing dynamic.
  • Use metaphors and analogies: These can help illustrate complex ideas and make your writing more relatable. Just be sure they enhance, rather than confuse, your message.
  • Maintain a consistent tone: Whether you're aiming for a formal or conversational tone, keep it consistent throughout your piece to create a cohesive reading experience.

Interestingly enough, tools like Spell can help refine your writing style. By using AI to assist in editing, you can ensure your think piece is polished and professional, allowing you to focus on crafting a compelling argument.

Incorporating Personal Voice

Your personal voice is what sets your think piece apart from others on the same topic. It's the unique perspective and style that only you can offer. To develop your voice, consider what makes your viewpoint distinct and how you can express it authentically.

Don't be afraid to inject some personality into your writing. Whether it's a touch of humor, a personal anecdote, or a strong opinion, these elements can make your piece more engaging and memorable. Just be sure it aligns with the tone and purpose of your think piece.

Here's an example of incorporating personal voice into your urban farming piece:

As someone who grew up in a concrete jungle, the idea of growing my own food seemed as likely as finding a unicorn in my backyard. But after seeing the impact of urban farming in my community, I'm convinced it's not just a trend. It's a necessity for our future.
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Editing and Revising

Once you've completed your first draft, take a step back before diving into revisions. This break will give you fresh eyes to spot areas for improvement. Start by focusing on the big picture: Does your think piece have a clear thesis? Do your arguments flow logically? Is each paragraph focused on a single idea?

Next, move on to sentence-level revisions. Check for clarity, conciseness, and style. Make sure your language is precise and that you've eliminated any unnecessary words. Reading your piece aloud can help you catch awkward phrasing or repetitive language.

Finally, don't hesitate to seek feedback from others. A fresh perspective can highlight areas you might have overlooked. Consider using Spell to streamline the editing process. By leveraging AI, you can identify and correct errors quickly, freeing up more time to refine your arguments.

Publishing and Sharing Your Think Piece

With your polished think piece ready, it's time to share it with the world. Consider the platforms that best suit your audience, whether it's a personal blog, a magazine, or social media. Tailor your submission to each platform's guidelines and style to increase your chances of publication.

When sharing your think piece, craft a compelling headline and introduction. These elements will determine whether readers click to read more, so make them count. A strong headline should be clear, concise, and intriguing. For example, "Urban Farming: The Unsung Hero of Sustainable Cities" captures the essence of your piece while sparking curiosity.

Don't forget to promote your think piece through your networks. Share it with friends, family, and colleagues who might find it interesting. Encourage feedback and engage with readers by responding to comments or questions. This interaction can lead to valuable discussions and even inspire future think pieces.

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Dealing with Criticism

Once your think piece is out there, be prepared for feedback. Both positive and negative. Criticism can be challenging, but it's also an opportunity to learn and grow as a writer. Approach it with an open mind and a willingness to improve.

When faced with criticism, consider the source and the intent. Constructive criticism, even if it's hard to hear, can provide valuable insights. On the other hand, dismissive or mean-spirited comments are best ignored. Focus on the feedback that helps you refine your ideas and strengthen your future work.

Remember, every writer faces criticism at some point. By embracing it as part of the learning process, you'll become a more resilient and confident writer.

Gaining Confidence in Your Voice

Writing a think piece can be daunting, especially when you're sharing your thoughts with a wide audience. But with practice, you'll gain confidence in your voice and ability to convey your ideas effectively.

Start by writing regularly, even if it's just for yourself. The more you write, the more comfortable you'll become with your style and voice. Consider joining writing groups or workshops to connect with other writers and gain support and feedback.

Remember, every writer's journey is unique, and there's no one-size-fits-all approach to writing. Embrace your individuality and let your voice shine through in your think pieces. With time and dedication, you'll develop a distinct style that resonates with readers.

Final Thoughts

Writing a think piece is about sharing your unique perspective and sparking conversation. With the right topic, research, and personal voice, you can craft a compelling piece that resonates with readers. And if you need a little help along the way, Spell is here to make the process faster and more efficient by turning your ideas into polished documents in no time. Whether you're using it to draft or edit, Spell ensures your writing is as clear and impactful as it can be.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.