Writing

How to Write a Strong Conclusion

Spencer LanoueSpencer Lanoue
Writing

Writing a strong conclusion can make all the difference in how readers perceive your entire piece. Whether you're wrapping up an essay, a business report, or a creative story, a strong conclusion leaves a lasting impression, tying together the main points and providing closure. Let's get into the nuts and bolts of crafting a conclusion that resonates.

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The Purpose of a Conclusion

Every piece of writing has a beginning, a middle, and an end. While the body of your work does most of the heavy lifting in terms of delivering information or telling a story, the conclusion is your chance to seal the deal. Think of it as the final chord in a song; it should resonate with the reader long after the last word is read. Here's what a good conclusion should do:

  • Summarize Key Points: Highlight the main ideas without simply repeating what you've already said.
  • Provide Closure: Answer any lingering questions and bring your narrative or argument to a satisfying close.
  • Leave a Lasting Impression: Offer thought-provoking ideas or calls to action that stick with your audience.

Why a Conclusion Matters

You might think the conclusion is just a formality, but it packs more power than you might realize. It's the last taste left in your reader's mouth, the part they'll remember even if the details of your argument or story fade away. A weak conclusion can leave readers feeling unsatisfied or confused about your main message, while a strong one reinforces your points and amplifies your impact.

Crafting the Perfect Ending

Now, let's break down how to write a conclusion that checks all the boxes. We'll cover some common techniques and offer examples to show you exactly how it's done.

Tie Back to Your Introduction

A classic strategy for conclusions is to circle back to the introduction. This creates a feeling of completeness and symmetry, making your piece feel well-rounded. If you started with a question, consider revisiting it with the insights you've provided throughout your work.

Example: Let's say you started an essay on climate change with the question, "What will our planet look like in 50 years?" In your conclusion, you might say, "While we can't predict the future with certainty, the actions we take today will shape our planet's tomorrow."

Summarize Without Repetition

You want to remind your readers of the main points, but beware of simply restating what you've already said. Instead, synthesize your information into a concise summary that highlights your most important insights.

Example: "From reducing carbon emissions to adopting renewable energy sources, the path to a sustainable future is clear. Our collective efforts today will determine the quality of life for future generations."

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Offer a Solution or Call to Action

If your piece addresses a problem, the conclusion is the perfect place to suggest solutions or encourage action. This approach not only reinforces your main points but also empowers your readers to take what they've learned and apply it.

Example: "To combat climate change effectively, we must prioritize renewable energy initiatives and advocate for policy changes. Get involved in local environmental groups and support legislation aimed at reducing carbon footprints."

Common Pitfalls to Avoid

Writing a conclusion isn't just about knowing what to do; it's also about knowing what not to do. Here are a few common mistakes to steer clear of:

Introducing New Information

Your conclusion isn't the place to bring up new ideas or arguments. Doing so can confuse your readers and dilute your main message. Stick to summarizing and synthesizing what you've already discussed.

Being Too Vague

Avoid ending with generic phrases or overly broad statements. Instead, focus on specific takeaways or insights that reinforce your main points.

Example of What to Avoid: "In conclusion, climate change is bad, and we should do something about it."

Overgeneralizing

Be cautious of making sweeping statements that don't hold up under scrutiny. Your conclusion should be grounded in the evidence and arguments you've presented.

Example of What to Avoid: "If everyone just tried a little harder, climate change would be solved."

Creating an Emotional Impact

Your conclusion is also an opportunity to connect with your readers on an emotional level. By appealing to their values or emotions, you can leave a more profound impact.

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Use Anecdotes

Sharing a brief anecdote related to your topic can humanize your writing and create a lasting emotional connection with your readers.

Example: "I remember standing on the beach as a child, watching the waves crash against the shore. Today, that beach is shrinking, a stark reminder of the changes happening all around us. Protecting our environment means preserving these cherished memories for future generations."

Evoke Visual Imagery

Paint a picture with your words to help your readers visualize your message. This technique can make your conclusion more memorable and impactful.

Example: "Imagine a world where cities are greener, the air is cleaner, and wildlife thrives. This vision can become a reality if we act decisively today."

Real-Life Examples of Strong Conclusions

Let's look at a few examples of well-crafted conclusions from different types of writing to see these principles in action.

Academic Essay

Body Summary: The essay discusses the effects of climate change on global weather patterns, wildlife, and human health.

Conclusion Example: "Climate change poses a significant threat to our planet, affecting everything from weather patterns to human health. By understanding these impacts, we can work towards solutions that protect both our environment and our future. As stewards of this planet, it is our responsibility to act now."

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Business Report

Body Summary: The report analyzes market trends and offers recommendations for a company to expand its product line.

Conclusion Example: "Given the growing demand for sustainable products, expanding our eco-friendly line presents a lucrative opportunity. By investing in sustainable materials and practices, we not only meet consumer expectations but also position our brand as a leader in environmental responsibility. The time to act is now, ensuring a competitive edge and a brighter future."

Creative Story

Body Summary: A short story about a young girl's adventure in a magical forest.

Conclusion Example: "As the sun set on the forest, Lily knew she would return. The magic she'd discovered wasn't just in the forest but within herself. With newfound courage and a heart full of wonder, Lily stepped back into the world, ready for whatever adventures awaited her."

Getting Assistance from Spell

Writing a conclusion that resonates takes practice, and sometimes a helping hand can make all the difference. That's where Spell comes in. I can assist you in crafting a strong conclusion by offering AI-powered editing tools that refine your wording and ensure clarity. Whether you're working on an academic paper, a business report, or a creative piece, Spell helps you make your final words count.

Final Thoughts

Writing a strong conclusion is all about leaving a lasting impression. By summarizing key points, providing closure, and offering a final thought or call to action, you can ensure your audience walks away with your message firmly in mind. And if you're ever in doubt, remember that Spell is here to help you write and refine your conclusions, making sure they resonate with your readers and leave a lasting impact.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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