Writing

How to Write a Story Pitch

Spencer LanoueSpencer Lanoue
Writing

Crafting a compelling story pitch is a bit like cooking a gourmet meal. You need the right ingredients, a dash of creativity, and a lot of heart. But no worries, even if you're not a master chef in the writing kitchen, I've got you covered. In this post, we'll dive into everything you need to know about writing a story pitch that stands out and gets noticed. We'll break it down step by step, with practical tips and examples to help you along the way. So, grab your pens—or keyboards—and let's get started!

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Why a Good Story Pitch Matters

Before jumping into the mechanics of writing a story pitch, let's talk about why it's important. A story pitch is your golden ticket to getting your story idea noticed. Whether you're pitching to a publisher, an editor, or even a film producer, a well-crafted pitch can open doors.

Think of a pitch as the elevator speech for your story. It's your chance to sell your idea in a concise and engaging way. A strong pitch doesn't just tell what the story is about; it also conveys its mood, its stakes, and why it's a story worth telling.

For instance, if you're pitching a mystery novel, your pitch should not only introduce the central mystery but also hint at the suspense and tension that will keep readers on edge. A compelling pitch can often be the difference between your story being read or tossed aside.

Finding Your Story's Core Idea

Every great pitch starts with a solid core idea. This is the essence of your story. The main concept that everything else builds upon. To find your story's core, ask yourself a few key questions:

  • What is the main conflict or problem?
  • Who is the protagonist, and what do they want?
  • What is at stake if the protagonist fails?

For example, if your story is about a young woman who discovers she can time travel, your core idea might be: "A young woman must navigate the complexities of time travel to prevent a catastrophic future." As you refine your core idea, you'll find it becomes easier to articulate your story in a pitch.

Crafting a Hook That Grabs Attention

The hook is the most critical part of your pitch. It's the opening line or paragraph that grabs attention and makes the reader want to know more. Think of it as the "wow" factor that makes your story irresistible.

When crafting your hook, aim for something unique and intriguing. It should surprise or challenge the reader, making them curious about the rest of the story. Here's an example of a good hook:

"In a world where dreams are currency, a broke artist discovers she can paint the future, but every stroke comes with a price."

This hook immediately sets up an intriguing world and introduces a conflict, making the reader want to know more.

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The Importance of a Strong Structure

Once you've hooked your reader, it's vital to maintain their interest with a well-structured pitch. A typical story pitch includes these elements:

  • Introduction: Briefly introduce your main character and setting.
  • Conflict: Outline the central conflict or problem.
  • Resolution: Give a hint of how the conflict might be resolved.

Let's see this structure in action with a pitch for a fantasy novel:

"In the magical city of Eldoria, young mage-in-training Elara discovers an ancient prophecy predicting the city's fall. As dark forces gather, she must unite rival factions and harness her untapped powers to save her home."

This pitch sets the stage, introduces the conflict, and hints at the resolution, all while maintaining tension and interest.

Adding Character Depth

A pitch isn't just about plot; it's also about character. Readers need to care about your protagonist and their journey. To add depth to your characters in a pitch, focus on their desires, fears, and motivations.

Ask yourself:

  • What drives your protagonist?
  • What are their strengths and weaknesses?
  • How do they change over the course of the story?

For example, in our fantasy novel pitch, Elara isn't just a mage; she's a young woman grappling with self-doubt and a deep-seated fear of failure. These elements make her relatable and give the reader a reason to root for her.

Highlighting the Stakes

Stakes are what keep readers invested in your story. They represent what the protagonist stands to lose if they fail. In your pitch, be clear about the stakes and why they matter.

Consider this revised pitch:

"In the magical city of Eldoria, young mage-in-training Elara discovers an ancient prophecy predicting the city's fall. With her family in danger and her home on the brink of destruction, she must unite rival factions and harness her untapped powers to save the city she loves."

By emphasizing the stakes—her family's safety and the city's survival—the pitch becomes more compelling and urgent.

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Keeping It Concise

While it might be tempting to include every detail in your pitch, brevity is crucial. A pitch should be concise, usually no more than one or two paragraphs. It's a snapshot of your story, not the full picture.

Practice distilling your pitch to its essence. Focus on the key elements: the hook, the core conflict, the protagonist, and the stakes. Everything else can be fleshed out later if your pitch piques interest.

Examples of Effective Story Pitches

To help you get a sense of what works, here are a few examples of effective story pitches:

1. "In a post-apocalyptic world, a lone scientist races against time to develop a cure for a deadly virus before it wipes out the last remnants of humanity."
2. "A washed-up detective is pulled back into the world of crime solving when a series of murders mirror a case that ruined his career."

Notice how each pitch introduces a compelling conflict and stakes, while also hinting at a resolution. These elements combine to create a pitch that captures attention and leaves the reader wanting more.

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Polishing Your Pitch

Once you've drafted your pitch, it's time to polish it to perfection. Here are some tips for refining your pitch:

  • Edit ruthlessly: Cut out any unnecessary words or details.
  • Get feedback: Share your pitch with others and listen to their input.
  • Read it aloud: Hearing your pitch can help you spot awkward phrasing or areas for improvement.

Remember, a polished pitch is a powerful pitch. Take the time to refine your words until they shine.

Final Thoughts

Writing a story pitch is both an art and a skill. With practice and persistence, you'll be able to craft pitches that capture the essence of your stories and draw readers in. And if you're looking for a tool to streamline your writing process, Spell can help. Our AI-powered document editor makes it easy to draft, refine, and collaborate on your writing projects, turning hours of work into minutes. Happy pitching!

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.