Writing

How to Write a Real Estate Offer

Spencer LanoueSpencer Lanoue
Writing

Writing a real estate offer can feel like navigating a maze of legal terms and financial considerations. If you're ready to take the plunge into homeownership, understanding how to craft a compelling offer is key. In this guide, we’ll walk you through the essentials of writing a real estate offer that stands out, covering everything from pricing strategies to contingencies and beyond.

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Getting the Numbers Right: Setting Your Offer Price

The offer price is the cornerstone of your real estate offer. It's where the deal begins. But how do you determine the right number? Start by researching comparable homes, also known as "comps," in the area. These are homes similar in size, condition, and location to the one you're eyeing. Real estate websites or a good agent can help you track down this data.

Once you've gathered the comps, consider the following:

  • Market Trends: Is it a buyer's or seller's market? In a seller's market, you might need to offer above the asking price to stand out.
  • Property Condition: Does the home need significant repairs? If so, you could justify a lower offer.
  • Your Budget: Know your financial limits and stick to them. It's easy to get swept up in bidding wars, but staying grounded is essential.

For example, if similar homes in the area sold for around $300,000 and the house you're interested in is listed at $310,000, you might consider starting near the $300,000 mark. Assuming the home is in similar condition and the market isn't overly competitive.

Crafting the Offer: What to Include

Your offer is more than just a number on a page. It's a formal document that outlines your terms and conditions. Here's what to include:

  • Purchase Price: The amount you're willing to pay for the property.
  • Earnest Money Deposit: This is a good faith deposit that shows you're serious. It's typically 1-3% of the purchase price.
  • Down Payment: How much you plan to pay upfront. This is separate from the earnest money.
  • Financing Details: Specify if you're paying in cash or need a mortgage. If you're getting a loan, include a pre-approval letter from your lender.
  • Contingencies: These are conditions that must be met before the deal can close. Common contingencies include home inspections, financing, and appraisal.
  • Closing Date: When you plan to finalize the purchase. Typically, this is 30-60 days after the offer is accepted.
  • Expiration Date of Offer: How long the seller has to respond to your offer.

Here's a simplified example of a real estate offer:

Purchase Price: $305,000
Earnest Money Deposit: $5,000
Down Payment: 20%
Financing: Pre-approved for a 30-year fixed mortgage
Contingencies: Home inspection, financing approval
Closing Date: 45 days from acceptance
Offer Expiry: 48 hours from submission

Contingencies: Protecting Your Interests

Contingencies are your safety net. They allow you to back out of the deal if certain conditions aren't met without losing your earnest money. While some buyers are tempted to waive contingencies in competitive markets, it's crucial to weigh the risks.

Here are some common contingencies:

  • Inspection Contingency: Allows you to have the home professionally inspected. If issues arise, you can renegotiate or walk away.
  • Financing Contingency: Protects you if your mortgage falls through.
  • Appraisal Contingency: Ensures the home appraises for at least the purchase price. If it doesn‚Äôt, you can renegotiate or cancel the contract.

For instance, if the home inspection reveals a roof that needs replacing, you might ask the seller to fix it or lower the sale price. Without this contingency, you'd be stuck with the repair bill post-purchase.

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Earnest Money: Showing You're Serious

Earnest money is like a deposit that signifies your commitment to buying the home. It's typically held in escrow and applied to your down payment at closing. The amount varies, but it's usually 1-3% of the purchase price.

Why does it matter? A higher earnest money deposit can make your offer more attractive to sellers, as it shows you're serious and financially stable. However, if you back out of the deal without a valid contingency, you could forfeit this money.

Let's say you're offering $300,000 on a house. An earnest money deposit of $9,000 (3%) might give you an edge over another buyer offering the same purchase price but only putting down $3,000.

Communicating Through Your Cover Letter

In real estate, a personal touch can make all the difference. Including a cover letter with your offer gives you a chance to connect with the seller on a personal level. Share a bit about yourself and why you love the home. This can be especially effective if the seller has a sentimental attachment to the property.

Here’s a sample structure for your cover letter:

Dear [Seller's Name],

My name is [Your Name], and I am thrilled to submit an offer for your beautiful home at [Property Address]. From the moment I stepped inside, I felt a sense of warmth and comfort. The [specific feature, like "spacious backyard"] is perfect for my [family, pets, etc.].

I can imagine hosting family gatherings and creating lasting memories in this home. I appreciate how well you have maintained it and assure you it will be loved and cared for.

Thank you for considering my offer. I look forward to the possibility of calling your house my home.

Sincerely,
[Your Name]

Negotiating Like a Pro: Tips to Keep in Mind

Negotiation is an art. In real estate, it’s a crucial skill. Once you submit your offer, the seller might come back with a counteroffer, and the negotiation begins. Here are some tips to keep you on track:

  • Stay Calm and Objective: Remember, it's not personal. Keep emotions out of it and focus on the numbers.
  • Know Your Limits: Set a maximum price you're willing to pay and stick to it.
  • Be Willing to Walk Away: Sometimes, the best negotiation tactic is to be ready to walk if the deal doesn't work for you.
  • Listen More Than You Talk: Understanding the seller's needs can give you leverage in negotiations.

For example, if the seller counteroffers with a price above your budget, you might negotiate other terms, like a longer closing date, to make your offer more appealing without increasing the price.

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Timing Is Everything: When to Submit Your Offer

Believe it or not, timing can influence whether your offer gets accepted. Submitting an offer too quickly can appear desperate. Waiting too long might mean losing out to another buyer.

Consider these timing strategies:

  • Act Fast in Hot Markets: In competitive areas, be prepared to submit your offer within 24-48 hours of viewing the property.
  • Leverage Weekends: Many buyers view homes on weekends, so submitting an offer on a Friday might get lost in the shuffle. Consider early in the week for better attention.
  • End-of-Month Offers: Some sellers might be more motivated to close deals at the end of the month, especially if they‚Äôre carrying two mortgages.

For instance, if you view a property on a Saturday, submitting an offer by Monday morning could position you ahead of other interested buyers.

Real estate offers can be packed with legal terms that might make your head spin. While it's not necessary to become a legal expert, understanding some basic terms can help you feel more confident.

  • Contingency: A condition that must be met for the sale to proceed.
  • Escrow: A neutral third party that holds funds during a transaction.
  • Title: Legal ownership of the property.
  • Appraisal: An assessment of the property's value by a professional appraiser.

For example, if your offer includes a financing contingency, it means the sale depends on you securing a mortgage. If you're unable to get a loan, you can back out without penalty.

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Finalizing Your Offer: Review and Submit

Once you've crafted your offer, take a moment to review it carefully. Double-check all numbers, terms, and contingencies. It's also wise to have a real estate agent or attorney review it for accuracy.

Once everything is in order, your real estate agent will submit the offer to the seller's agent. Then, the waiting game begins. It's a good idea to stay in touch with your agent for updates and be prepared for any counteroffers or negotiations.

Remember, using tools like Spell can streamline the writing process, making it easier to draft, edit, and polish your offer letters and cover letters. With built-in AI, Spell helps you create high-quality documents quickly, so you can focus on the exciting journey to homeownership.

Final Thoughts

Writing a real estate offer is a bit like solving a puzzle, with each piece contributing to the overall picture of a successful purchase. With a clear strategy, a well-crafted offer, and a bit of patience, you're well on your way to securing your dream home. And don't forget, tools like Spell can make the process smoother by helping you draft and refine your documents quickly and efficiently.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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