Writing

How to Write a Project Scope

Spencer LanoueSpencer Lanoue
Writing

Creating a project scope might sound like a dry task, but it's your project's blueprint, your guiding light. Without it, projects can easily drift off course. In this post, I'll demystify the process of writing a project scope, helping you to nail down your project's goals, deliverables, and boundaries with ease. Let's get into the nuts and bolts of what a project scope really entails, step by step.

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What Exactly is a Project Scope?

Think of the project scope as the guardrails for your project. It's a detailed document that outlines all the aspects of a project, including its objectives, deliverables, tasks, costs, and deadlines. It helps everyone involved understand exactly what needs to be done and, importantly, what doesn’t. Imagine it as the "rules of the road" for your project team. Without it, you'd have chaos. People pulling in different directions, unsure of what the final destination is.

Let's say you're managing a project to develop a mobile app. Your project scope would include the app's features, the timeline for development, the budget, and the team members involved. It also helps to set expectations with stakeholders by defining what success looks like for this project.

Setting Clear Objectives

Every project starts with a goal in mind, and your project scope should clearly define this. Objectives are the backbone of your project scope, providing a clear destination for your team. But how do you articulate these effectively?

Start with the SMART criteria: Specific, Measurable, Achievable, Relevant, Time-bound. For instance, if your goal is to improve customer satisfaction, be specific about what that means. Is it increasing the Net Promoter Score by 10% within six months? Make sure it's something you can measure and achieve within the project's timeline. This clarity helps keep everyone focused and motivated.

Here's an example of a well-defined objective for a website redesign project:

Objective: Increase user engagement by 20% through a redesigned user interface and improved loading times within the next quarter.

Defining Deliverables

Deliverables are the tangible or intangible goods and services produced as a result of the project. They're the building blocks of your project scope. Each deliverable should be clearly defined to avoid ambiguity. Think of deliverables as checkpoints on your project's journey.

For a marketing campaign, deliverables might include a series of social media posts, a landing page, and email newsletters. Each of these deliverables should have its own set of criteria for what makes it complete.

For example:

Deliverable: Launch a new product page.
Criteria for Completion: Page is live, mobile-optimized, includes product details, pricing, and customer reviews.
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Setting Boundaries and Exclusions

While it's crucial to outline what your project includes, it's equally vital to define what it does not. This is where boundaries and exclusions come into play. By clearly stating what falls outside the project's scope, you prevent "scope creep" where a project expands beyond its original objectives, often leading to time delays and budget overruns.

Let's say your project is to develop a new feature for a software application. An exclusion might be that the project will not include developing a mobile version of the feature. Explicitly stating this keeps the team focused on what's essential and prevents resource drain on non-priority tasks.

Example:

Exclusion: The project will not include integration with third-party services.

Identifying Key Stakeholders

Stakeholders are those impacted by the project's outcome, and their input is invaluable. Identifying them early on is crucial for a smooth project process. They include anyone from the project sponsor, team members, to end-users, and even external partners.

Engage with stakeholders to understand their needs and expectations. This engagement ensures that your project scope aligns with their interests and that any potential issues are addressed early on.

For instance, if you're developing a user interface, stakeholders might include designers, developers, product managers, and end-users. Each will have different needs and expectations that should be considered in the scope.

Example stakeholder list:

Stakeholders:
- Project Sponsor: Jane Doe
- Design Team: Led by John Smith
- Development Team: Led by Emily White
- Marketing Manager: Rachel Green

Creating a Work Breakdown Structure (WBS)

The Work Breakdown Structure is a visual representation of your project's deliverables and their components. It breaks the project down into manageable sections, helping you organize and define the scope more precisely.

Think of WBS as a family tree, but instead of showing your distant relatives, it displays tasks and responsibilities. Each branch represents a deliverable, and the leaves are tasks needed to complete it. This makes it easier for team members to understand their roles and responsibilities.

For a software development project, your WBS might look like this:

1.0 Software Development Project
  1.1 Planning
    1.1.1 Define Requirements
    1.1.2 Develop Project Plan
  1.2 Development
    1.2.1 Code Application
    1.2.2 Conduct Testing
  1.3 Launch
    1.3.1 Deploy Software
    1.3.2 Train Users
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Estimating Resources and Budget

Every project needs resources. People, technology, and money. Estimating these accurately is crucial for staying on track. Start by listing all resources you’ll need and then assign costs to each.

This section of the project scope can prevent unpleasant surprises down the road. It's better to overestimate and come under budget than to underestimate and run out of funds halfway through.

Consider using software tools to assist with resource allocation and budget management. Tools like Spell can help streamline this process by enabling real-time collaboration and document editing, saving you time and reducing errors.

Example of a simple resource estimate:

Resources:
- Project Manager: 200 hours
- Development Team: 500 hours
- Design Team: 300 hours
- Budget: $50,000

Setting a Timeline and Milestones

The timeline is perhaps the most visible part of your project scope. It includes the start and end dates, along with key milestones along the way. Milestones are significant points in the project lifecycle and serve as progress markers.

Creating a timeline involves plotting these milestones and estimating how long each phase of the project will take. It's a bit like planning a road trip. You need to know what stops you’ll make and how long you’ll stay there.

For a website launch, your timeline might include milestones like wireframe completion, content creation, and beta testing. Each milestone should have a deadline to keep the project on track.

Example timeline:

Timeline:
- Project Start: January 1
- Milestone 1: Wireframe Completion - February 1
- Milestone 2: Content Creation - March 15
- Milestone 3: Beta Testing - April 10
- Project End: April 30
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Risk Management

No project is without its risks. Identifying potential risks early on and having a plan to mitigate them is a critical part of a project scope. Risk management involves assessing what could go wrong and determining how to prevent or address these issues.

Common risks include budget overruns, scope creep, and resource shortages. By acknowledging these risks upfront, you can develop strategies to minimize their impact.

For example, if your project timeline is tight, a risk might be that tasks take longer than expected. A mitigation strategy could be to add buffer time to each phase or have additional resources on standby.

Example risk management plan:

Risks:
1. Delays in development due to resource shortages
   Mitigation: Hire additional temporary developers
2. Budget overrun
   Mitigation: Regular budget reviews and adjustments
3. Scope creep
   Mitigation: Strict change management process

Review and Approval Process

The final part of your project scope is the review and approval process. This ensures that all stakeholders agree on the project's details before work begins. It's a bit like getting everyone to sign a contract, confirming they're on the same page.

This step involves presenting the project scope to stakeholders and making any necessary adjustments based on their feedback. Once everyone is satisfied, they formally approve the document, giving you the green light to proceed.

For example, after drafting the project scope for a marketing campaign, you might schedule a meeting with the project sponsor and marketing team to review it. Any changes agreed upon are made, and the final document is signed off by all parties involved.

Example approval process:

Approval Process:
1. Present draft to stakeholders
2. Collect feedback and make revisions
3. Obtain final approval from project sponsor
4. Distribute approved scope to all team members

Final Thoughts

Writing a project scope doesn’t have to be an overwhelming task. By breaking it down into manageable sections and using practical tools like Spell, you can create clear, effective project scopes that guide your projects to success. The next time you're tasked with this, remember these steps and approach it like a pro.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.