Writing

How to Write a Logline

Spencer LanoueSpencer Lanoue
Writing

Writing a compelling logline can feel like capturing lightning in a bottle. Whether you're a seasoned screenwriter or a budding storyteller, crafting that perfect one-liner can be a real challenge. But fear not! I'm here to guide you through the process, providing tips, examples, and strategies to help you nail that logline every time.

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What Makes a Logline Tick?

Let's start by understanding what a logline is. A logline is a brief, one-sentence summary of your story that captures the essence of your narrative. It highlights the protagonist, the central conflict, and what sets your story apart from others. Think of it as the hook that reels people in.

Anatomy of a Logline

A strong logline typically includes:

  • The Protagonist: Who is the story about?
  • The Goal: What does the protagonist want?
  • The Antagonist or Conflict: What stands in their way?
  • The Stakes: Why does it matter?

Consider this example from the movie "Jaws":

"A sheriff must protect his island community from a killer shark with a taste for swimmers while a local marine biologist and a grizzled sea captain hunt the beast down."

Notice how it introduces the protagonist (the sheriff), the conflict (a killer shark), and the stakes (protecting the community).

Crafting Your Protagonist

Your protagonist is the heart of your story. When writing your logline, you should start by clearly identifying who they are. This means more than just their name—it's about what makes them tick.

Defining Characteristics

  • Occupation or Role: Provide a hint of their job or role in the story. For example, "a rebellious teenager" or "a seasoned detective."
  • Uniqueness: What makes them stand out? Maybe they have a peculiar talent or an unusual perspective.

Example

Let's say your story is about a young girl who discovers she has the ability to talk to animals. A logline might start like this:

"When a shy girl discovers she can communicate with animals, she..."

This intro quickly establishes who the protagonist is and hints at their unique trait.

Setting the Goal

Once you've introduced your protagonist, it's time to define what they want. This goal should be clear and tangible, giving readers a sense of the story's direction.

Examples of Goals

  • Winning something: "a championship," "a coveted prize"
  • Finding something: "the truth," "a lost artifact"
  • Defeating someone or something: "an evil overlord," "a personal demon"

Example

Continuing with our earlier example, let's add a goal:

"When a shy girl discovers she can communicate with animals, she embarks on a quest to save her animal friends from a lurking danger."

Here, the goal is "to save her animal friends," which provides a clear objective for the protagonist.

Introducing the Conflict or Antagonist

Conflict is the engine that drives your story forward. In your logline, you need to hint at the obstacles your protagonist will face. This could be a person, an internal struggle, or a broader societal issue.

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Types of Conflict

  • Man vs. Man: A classic showdown between two characters.
  • Man vs. Self: An internal struggle within the protagonist.
  • Man vs. Nature: A fight against natural forces.
  • Man vs. Society: A battle against societal norms or structures.

Example

Let's introduce a conflict to our logline:

"When a shy girl discovers she can communicate with animals, she embarks on a quest to save her animal friends from a lurking danger threatening their forest home."

Here, the "lurking danger" serves as the conflict, adding tension to the story.

Highlighting the Stakes

Stakes elevate your story by showing why the protagonist's goal is significant. They answer the question: "Why should anyone care about this story?"

Examples of Stakes

  • Personal Risk: "risking their life," "losing everything they hold dear"
  • Broader Impact: "the fate of the world," "the future of their community"
  • Emotional Consequences: "finding true love," "reconciling with family"

Example

Finally, let's add stakes to our logline:

"When a shy girl discovers she can communicate with animals, she embarks on a quest to save her animal friends from a lurking danger threatening their forest home, risking her own safety and the future of their magical world."

With stakes in place, the urgency of the story becomes clear, capturing the reader's attention.

Avoiding Common Pitfalls

Writing a logline is an art, and like all art forms, it has its pitfalls. Here are some common mistakes to avoid:

Overcomplicating

Keep it simple. A logline should be concise and easy to understand. Avoid cramming too much detail into one sentence.

Being Vague

Don't leave your audience guessing. Provide enough information to spark interest without revealing too much or being too vague.

Ignoring the Hook

Your logline is your first impression. Make it intriguing. If it doesn't pique interest, readers might not want to explore further.

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Example of a Pitfall

Consider this logline:

"A person goes on an adventure and learns something important about themselves."

This doesn't tell us enough about the protagonist, goal, or stakes. It's too generic to capture interest.

Real-Life Examples

To illustrate these points, let's look at some real-life loglines from popular films:

"The Matrix"

"A computer hacker learns from mysterious rebels about the true nature of his reality and his role in the war against its controllers."

This logline introduces the protagonist (a hacker), the conflict (the nature of reality), and the stakes (a war against controllers).

"The Godfather"

"The aging patriarch of an organized crime dynasty transfers control of his clandestine empire to his reluctant son."

Here, we see the protagonist (the patriarch), the goal (transferring control), and the stakes (the future of the crime dynasty).

Tips for Different Genres

Different genres have unique requirements for loglines. Here are some tips for writing loglines in various genres:

Comedy

  • Focus on the comedic premise or situation.
  • Highlight the protagonist's quirky traits.

Example: "A neurotic groom-to-be struggles to keep his wedding on track amidst a series of hilarious mishaps."

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Horror

  • Emphasize the source of fear or danger.
  • Include the protagonist's vulnerability.

Example: "A group of friends must survive the night in a haunted mansion, unaware that the spirits within are real."

Romance

  • Highlight the romantic goal or obstacle.
  • Include the unique aspect of the relationship.

Example: "Two rival chefs find themselves falling in love despite their fierce culinary competition."

Action

  • Focus on the protagonist's mission.
  • Include the stakes and urgency.

Example: "A retired special forces operative must rescue his kidnapped daughter from a ruthless cartel."

Enhancing Your Logline with Feedback

Getting feedback on your logline can be invaluable. Share it with friends, fellow writers, or online writing communities to gather input. They can offer fresh perspectives and help refine your logline.

Questions to Ask for Feedback

  • Is the protagonist's goal clear?
  • Does the conflict feel engaging?
  • Are the stakes high enough to create interest?
  • Is it concise and easy to understand?

Using AI Tools to Refine Your Logline

Crafting a logline can be daunting, but AI tools like Spell can help. With Spell, you can effortlessly brainstorm and refine your logline, ensuring it captures your story's essence. Simply input your ideas, and let Spell generate suggestions for clarity and impact.

Final Thoughts

Writing a logline is both an art and a science. It requires clarity, precision, and creativity to capture the heart of your story in just one sentence. By focusing on the protagonist, goal, conflict, and stakes, you can craft a logline that draws readers in. And with the help of AI tools like Spell, you can streamline the process and make your logline truly shine. So go ahead, give it a try, and watch your story come to life!

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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