Writing

How to Write a Directive

Spencer LanoueSpencer Lanoue
Writing

Writing a directive might sound like a task reserved for those in managerial positions, but it's something we all encounter at some point in our professional lives. Whether you're guiding your team through a new project, setting company policies, or simply organizing your own workflow, knowing how to craft a clear and effective directive can make all the difference. In this post, we'll explore how to write a directive that gets results, with practical tips and examples to help you along the way.

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What Makes a Good Directive?

Before diving into the specifics, let's talk about what makes a directive effective. Think of a directive as a roadmap for action. It should be clear, concise, and provide enough information to guide the reader to the desired outcome. Here are some key elements:

  • Clarity: Your directive should leave no room for ambiguity. Use simple language and precise terms.
  • Purpose: Clearly state the goal of the directive. What are you trying to achieve?
  • Actionable Steps: Break down the actions that need to be taken.
  • Timeliness: Include any deadlines or time frames.
  • Accountability: Specify who is responsible for each task.

By keeping these elements in mind, you'll be on your way to crafting directives that not only instruct but also inspire action.

Starting with a Strong Purpose Statement

Your directive should begin with a clear purpose statement. This is where you set the stage for what's to come. A strong purpose statement answers the "why" question, giving your audience a reason to pay attention and act. Here's a sample:

Subject: New Protocol for Remote Work

Purpose: To ensure that all team members are equipped to perform their duties effectively while working remotely, we are implementing new protocols starting next week.

Notice how the purpose statement is straightforward and to the point. It sets the expectation that changes are coming and gives a hint about the nature of those changes.

Breaking Down Actions into Manageable Steps

Once you've established the purpose, it's time to lay out the steps needed to achieve it. This is where specificity is your best friend. Break down the tasks into manageable, actionable steps. Let's continue with our previous example:

1. All team members must complete the Remote Work Readiness Assessment by Friday, March 15.
2. Set up a virtual meeting with your manager to discuss any concerns or equipment needs by Monday, March 18.
3. Ensure that your home workspace meets the company's Health & Safety standards by Wednesday, March 20.
4. Begin working remotely starting Monday, March 25.

Each step is clear and tied to a specific deadline, making it easy for team members to follow through. It gives them a timeline to work with and a list of tasks to complete.

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Addressing Potential Questions and Concerns

It's natural for people to have questions or concerns when they're faced with new directives. Anticipating these can prevent confusion and resistance. Consider adding a section that addresses common queries or potential hurdles. For example:

Frequently Asked Questions:

- What if I don't have the necessary equipment to work from home?
  - Please discuss your equipment needs with your manager during your virtual meeting.

- How will performance be evaluated during this transition?
  - Performance metrics will remain the same, with additional support from managers to ensure smooth transitions.

- Who do I contact for technical support?
  - Reach out to the IT department at it-support@company.com.

By being proactive, you reassure your audience that you've considered their needs and have solutions ready.

Keeping It Concise Yet Comprehensive

While it's important to be thorough, you don't want your directive to become overwhelming. Aim for a balance between detail and brevity. Too much information can dilute the message. Too little can leave people guessing. Here's a quick tip: if you can say it in fewer words without losing meaning, do it.

Formatting for Maximum Readability

The way your directive looks is just as important as what it says. A wall of text can be daunting. Make use of formatting to enhance readability. Bullet points, numbered lists, and bolded headings help break up the text and highlight key points.

Compare these two examples:

Poorly Formatted:
Please complete the Remote Work Readiness Assessment by Friday, March 15, set up a virtual meeting with your manager by Monday, March 18, ensure your home workspace meets Health & Safety standards by Wednesday, March 20, and begin working remotely starting Monday, March 25.

Well-Formatted:
1. Complete the Remote Work Readiness Assessment by Friday, March 15.
2. Set up a virtual meeting with your manager by Monday, March 18.
3. Ensure your home workspace meets Health & Safety standards by Wednesday, March 20.
4. Begin working remotely starting Monday, March 25.

The second example is easier to read, making it more likely that the instructions will be followed.

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Including Examples to Clarify Instructions

Sometimes, a well-placed example can make all the difference in understanding. If your directive includes complex instructions, consider adding an example to illustrate the point.

For instance, if you're asking team members to adjust their schedules, you might include a sample schedule:

Example Schedule:
- 9:00 AM - 10:00 AM: Team Stand-Up Meeting
- 10:00 AM - 12:00 PM: Project Work
- 12:00 PM - 1:00 PM: Lunch Break
- 1:00 PM - 3:00 PM: Client Calls
- 3:00 PM - 5:00 PM: Administrative Tasks

This gives your audience a concrete idea of how they might organize their day, reducing guesswork and making implementation easier.

Leveraging Technology for Efficiency

In our digital world, technology can be a game-changer when writing directives. Tools like Spell can help you draft and refine directives quickly and efficiently. With AI-driven insights, you can ensure your document is clear, concise, and free of errors. Streamlining the whole process.

Imagine being able to draft your directive, refine it with natural language prompts, and collaborate with your team in real-time. That's the power of Spell. It's like having a writing assistant that helps you create polished, professional documents in a fraction of the time.

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Setting the Right Tone

The tone of your directive can greatly influence how it's received. A directive that's too formal might come across as cold or dictatorial. One that's too casual might not be taken seriously. Striking the right balance is key.

Consider the following example:

Too Formal:
It is imperative that all team members adhere to the new remote work protocols without exception.

Too Casual:
Hey team, make sure you follow the new work-from-home rules, okay?

Balanced:
We're implementing new remote work protocols to help everyone stay productive and connected. Let's all do our part to make this transition smooth.

The balanced example is friendly yet authoritative, making it clear that while the directive is important, it's also approachable.

Reviewing and Revamping Your Directive

Once you've written your directive, take a step back and review it with fresh eyes. Better yet, ask a colleague for feedback. They might catch something you missed or offer a perspective you hadn't considered. Revamping based on this feedback can improve clarity and effectiveness.

When reviewing, ask yourself:

  • Is the purpose clear?
  • Are the steps actionable and specific?
  • Have I addressed potential questions or concerns?
  • Is the tone appropriate?

By refining your directive, you increase its chances of success and make it more likely to achieve the desired outcome.

Final Thoughts

Writing a directive is more than just giving instructions. It's about guiding your audience to a specific outcome with clarity and purpose. By crafting directives that are clear, actionable, and considerate of your audience's needs, you'll be well on your way to driving effective action. Plus, with tools like Spell, you can streamline the process, saving time and ensuring your directives are polished and professional.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.