Surveys are a fantastic way to gather information, whether you're looking to get feedback on a project, understand customer preferences, or even just organize a fun group event. But if you're not familiar with how to set one up, it can seem a bit daunting. Thankfully, Google Docs offers a straightforward and accessible way to create surveys with its Google Forms feature. In the following sections, we'll walk through the process of making a survey in Google Docs, covering everything from setting up your questions to sharing your form with others. Let's get started!
Getting to Know Google Forms
Before we jump into creating our survey, let's take a moment to understand what Google Forms is all about. Google Forms is part of the Google Workspace suite, and it's designed to make the process of creating surveys, quizzes, and feedback forms as simple as possible. The best part? It's free, easy to use, and integrates seamlessly with other Google services like Google Sheets, which is great for analyzing the data you collect.
When you open Google Forms, you're greeted with a clean, straightforward interface. No clutter, just the essentials. You can choose from various question types, such as multiple choice, checkboxes, and short answers. Plus, you can add images and videos, which is perfect if you want to create an engaging experience for your respondents.
So, why use Google Forms over other survey tools? Besides being free, it automatically saves your work, making it a reliable option. If you're anything like me, the peace of mind knowing your work is safe is invaluable. And if you're working with a team, Google Forms allows for easy collaboration, just like Google Docs.
Creating Your First Survey
Ready to create your first survey? Let's start by opening Google Forms. You can do this by heading to Google Forms or opening your Google Drive and selecting "New" followed by "Google Forms." You'll be presented with either a blank form or you can choose from a variety of templates. For our purposes, we'll start with a blank form to give us full control over the customization.
Once you're in, the first thing you'll want to do is give your survey a title. Click on the "Untitled form" text at the top and type in your desired title. This could be anything from "Customer Feedback" to "Team Lunch Preferences." Remember, a clear title helps respondents understand the survey's purpose at a glance.
Next, you might want to add a brief description that explains what the survey is about and how long it might take to complete. This is where you can reassure participants that their feedback is valuable and appreciated. Now, we're ready to add some questions!
Designing Your Questions
This is where the magic happens! Designing good questions is crucial for getting useful feedback. Google Forms offers several question types, and choosing the right one can make a big difference. Here's a quick rundown:
- Short Answer: Great for open-ended questions where you're looking for brief responses.
- Paragraph: Use this for more detailed responses. It's perfect when you need insights or explanations.
- Multiple Choice: Ideal when you want respondents to select one option from a list.
- Checkboxes: Allows multiple selections. Use this when more than one answer can be correct.
- Dropdown: Similar to multiple choice but in a compact form, which works well for long lists.
- Linear Scale: Perfect for rating questions, like satisfaction or likelihood.
- Grid: Ideal for comparing multiple items or options.
To add a question, click the "+" icon on the right toolbar. You'll see a new question box appear. Here, you can type your question and select the type from the dropdown menu. Let's say you're asking about favorite ice cream flavors. You might use a checkbox question so respondents can choose more than one flavor.
And don't forget to use the "required" toggle if a question absolutely needs an answer. This little switch can prevent you from getting incomplete responses, which can be frustrating when analyzing data.

Customizing Your Survey
Just because it's a survey doesn't mean it has to be boring! Google Forms offers a variety of customization options to make your survey visually appealing. Click on the palette icon at the top of the page to change the theme. You can select colors, choose from pre-made themes, or even upload your own images for a personal touch.
Want to make your survey more dynamic? Add images or videos to your questions by clicking the image or video icons in the side toolbar. This can be especially useful if you're asking for feedback on visual content, such as product designs or marketing materials.
But remember, while it's fun to play with colors and images, clarity should always be your priority. Ensure that your design choices don't distract from your questions. A well-designed survey is one that's easy to read and navigate.
Organizing Your Survey with Sections
If your survey is lengthy or covers multiple topics, breaking it up into sections can help. This keeps it organized and less overwhelming for respondents. To add a new section, click the "Add section" icon in the toolbar on the right. Each section can have its own title and description, which is handy for guiding respondents through different parts of your survey.
For example, if you're conducting a customer satisfaction survey, you might have sections for product quality, customer service, and overall experience. By segmenting the survey, you make it easier for respondents to focus on one topic at a time, leading to more thoughtful responses.
And here's a pro tip: use the "Go to section based on answer" feature to create conditional logic in your survey. This allows you to send respondents to different sections based on their answers, which is great for tailoring the survey experience to individual respondents.
Previewing and Testing Your Survey
Before you send out your masterpiece, it's a good idea to preview it. Click the eye icon at the top right to see what your survey will look like to respondents. This is your chance to catch any errors or awkward phrasing. If something doesn't look right, you can easily go back and edit.
Testing the survey yourself is also a wise move. Go through it as if you were a respondent. This helps ensure that everything flows logically and that there are no technical hiccups. Trust me, you'll thank yourself later when you catch that typo or realize a question wasn't clear.
If you're working with a team, consider sharing the survey with colleagues for feedback. They might catch issues you missed, and their input can help make the survey even better. Collaboration is one of the strengths of Google Forms, so take advantage of it!
Sharing Your Survey
Once you're happy with your survey, it's time to share it with the world (or at least your intended audience). Click the "Send" button at the top right. You'll see several options for sharing:
- Email: Send the form directly to contacts via email.
- Link: Generate a shareable link that you can distribute through social media, a website, or anywhere else.
- Embed: Get the HTML code to embed the form on a webpage.
Decide which method works best for your audience. If you're sharing within a company, emailing might be the most straightforward option. For public surveys, a shareable link or embed code might be more appropriate.
Remember, you can adjust the settings to control who can respond. Under "Settings," you can choose to restrict responses to specific users or domains. This is useful if you only want responses from within your organization or from a specific group.
Analyzing Survey Responses
Now for the fun part. Analyzing the responses! Once people start filling out your survey, Google Forms will automatically collect the data and display it in the "Responses" tab. Here, you can see a summary of the results, which includes graphs and charts for visualizing the data.
If you're a data enthusiast like me, you'll love the option to export the data to Google Sheets. Just click the green Sheets icon in the "Responses" tab, and voilla! Your data is neatly organized in a spreadsheet, ready for deeper analysis. This is particularly handy if you're dealing with large datasets or need to perform complex calculations.
And if you ever need to create a similar survey in the future, Google Forms allows you to duplicate forms. This feature saves you the hassle of starting from scratch each time.


Using Spell to Speed Up Your Survey Workflow
While Google Forms is fantastic, sometimes you need to draft or refine your surveys quickly, and that's where Spell comes in. Imagine having an AI document editor that not only helps you write and edit your documents in seconds but also allows you to collaborate in real time. With Spell, you can describe what you want to create, and it drafts a high-quality document for you in no time.
For instance, if you're crafting a survey and need a quick draft of questions, Spell can assist you in generating that initial template. You can then refine and update your document directly in the editor using natural language prompts. This integration of AI into your workflow can significantly reduce the time you spend on survey creation.
Moreover, Spell's collaborative features mean you can work with your team seamlessly. Share your survey drafts, edit together, and see updates live - much like Google Docs, but with AI embedded right into the process.
Final Thoughts
Creating a survey in Google Docs using Google Forms is a straightforward process that can yield valuable insights for any project. From designing questions to analyzing responses, Google Forms offers the tools you need to create effective surveys. And with Spell, you can further streamline your workflow, leveraging AI to draft and refine your documents quickly and efficiently. Happy surveying!