Google Docs

How to Make a Questionnaire in Google Docs

Spencer LanoueSpencer Lanoue
Google Docs

Creating a questionnaire in Google Docs can be a straightforward task once you know your way around. However, it can also bring a bit of confusion if you're new to it. Whether you're gathering feedback for a project or conducting a survey for research, knowing how to set up a questionnaire effectively can save you time and effort. In this guide, we'll explore how to create a questionnaire in Google Docs with ease, offering tips, examples, and insights to make the process as smooth as possible.

Why Use Google Docs for Your Questionnaire?

First things first, why choose Google Docs for crafting your questionnaire? Well, there are several advantages to using this tool. Google Docs is accessible from anywhere, thanks to cloud storage. It allows for easy collaboration in real time. You and your team can work together on the document, see changes as they happen, and leave comments or suggestions. Plus, Google Docs is free and user-friendly, which makes it a go-to choice for many.

Another benefit is integration. Google Docs works seamlessly with other Google Workspace tools like Google Sheets and Google Forms, which can be handy if you plan to analyze responses or need advanced options for collecting data. If you're looking for an AI-powered alternative that simplifies document creation even further, you might want to check out Spell, where you can draft, edit, and refine your documents using AI.

Setting Up Your Questionnaire

Now, let's get started with setting up your questionnaire. Begin by opening Google Docs and creating a new document. Title your document clearly, perhaps something like "Customer Feedback Survey" or "Employee Satisfaction Questionnaire." A clear title helps respondents understand the purpose of your survey right away.

Once you've titled your document, consider the introduction. The introduction is a brief section where you explain the purpose of the questionnaire. It's where you thank participants for their time and explain how their feedback will be used. Keep it concise but informative.

Here's a simple example of an introduction:

Thank you for participating in our Customer Feedback Survey. Your insights are valuable to us and will help improve our services. This survey should take about 5 minutes to complete. Your responses will remain confidential.

With the introduction in place, you're ready to start adding questions.

Choosing Question Types

The types of questions you include are crucial for obtaining useful data. Here are some common question types you might consider:

  • Multiple Choice: Best for questions where you want respondents to choose one option from a list.
  • Checkboxes: Allows respondents to select multiple options if more than one answer is applicable.
  • Short Answer: Ideal for open-ended questions where respondents can write a brief response.
  • Paragraph: For more detailed responses where participants can provide in-depth feedback.
  • Scale (e.g., 1 to 5): Useful for gauging opinions or satisfaction levels.

Think about what kind of information you're looking to gather. If you want detailed insights, a mix of question types may be best. But if you're after quick, quantitative data, multiple choice and scale questions could be more efficient.

Formatting Your Questionnaire

Good formatting makes your questionnaire easy to read and complete. Here are a few tips:

  • Use Headings: Organize your questions into sections with clear headings. It could be something like "Personal Information," "Service Experience," or "Suggestions for Improvement."
  • Number Your Questions: This helps both you and the respondents track where they are in the questionnaire.
  • Use Bullets or Numbers: For list-type questions, use bullet points or numbers to keep everything neat and organized.
  • Bold Important Text: Highlight key instructions or important information to ensure it catches the respondent's eye.

Remember, the goal is to make it as simple as possible for respondents to provide their feedback. Confusing layouts or unclear instructions can lead to incomplete or inaccurate data.

Adding Logic and Conditional Formatting

Although Google Docs itself doesn't support conditional logic like Google Forms, you can still create a basic flow within your questionnaire. For example, you can instruct participants to skip certain questions based on their previous answers.

Here's a simple way to do it:

  • If you're asking, "Have you used our product before?" and the options are "Yes" or "No," you can add a note like: "If you answered 'No,' please skip to question 5."

This method ensures that respondents only answer relevant questions, keeping your data clean and focused. If your questionnaire requires complex logic, consider using Google Forms, which integrates well with Google Docs and allows for such functionality.

Collaborating on Your Questionnaire

One of the standout features of Google Docs is its collaboration capabilities. You can easily share your questionnaire draft with colleagues to get feedback or contribute to the content.

To share your document:

  • Click the "Share" button in the top right corner of the document.
  • Enter email addresses of the people you want to share with.
  • Decide on their level of access: "Viewer," "Commenter," or "Editor."

Collaboration doesn't just mean sharing the document. It involves actively working together to improve the questionnaire. Colleagues can suggest edits, make comments, or even rewrite sections. This collaborative process ensures that your questionnaire is comprehensive and well-polished.

For even more advanced collaboration features with AI support, you might find Spell useful. It allows for real-time document editing with built-in AI, making the process quicker and more efficient.

Reviewing and Testing Your Questionnaire

Before sending out your questionnaire, it's critical to review and test it. Go through each question and answer them yourself. This helps you catch any mistakes or confusing questions. It also gives you a sense of how long it takes to complete.

Consider sending a test version to a small group of people who can provide feedback on the clarity and flow of the questionnaire. Ask them:

  • Were any questions unclear or confusing?
  • Did the layout make sense?
  • How long did it take to complete?

Feedback from test participants can be invaluable for fine-tuning your questionnaire, ensuring it's ready for a wider audience.

Distributing Your Questionnaire

Once your questionnaire is ready, it's time to distribute it. Google Docs allows you to share the document directly via email or by sharing a link. However, if you're expecting a large number of responses, consider converting your questionnaire into a Google Form. This not only makes it easier to collect responses but also helps in organizing and analyzing the data.

To distribute via Google Docs:

  • Share the link with your audience via email, social media, or other platforms.
  • Make sure the sharing settings allow for responses, either by making it public or accessible to those with the link.

For those who use AI tools, Spell can assist in drafting follow-up emails or reminders, saving time and ensuring you maintain engagement with your audience.

Analyzing Your Results

After responses start coming in, it's time to analyze the data. If you used Google Forms, your responses can be directly linked to Google Sheets, making analysis straightforward. For those who stuck with Google Docs, manually compiling the data might be necessary, depending on your questionnaire's complexity.

Here are a few tips for analyzing your results:

  • Look for trends or patterns in the responses. Are there common themes or frequent feedback points?
  • Use charts or graphs to visualize data for easier interpretation.
  • Summarize the findings in a report, highlighting the most significant insights.

And there you have it - a detailed overview of creating, distributing, and analyzing a questionnaire in Google Docs. With these steps, you should be well-equipped to gather the information you need effectively.

Final Thoughts

Creating a questionnaire in Google Docs is a fantastic way to collect information efficiently. We've covered the essentials, from setting up your document to analyzing the results. If you're looking for a quicker, more AI-driven method, consider using Spell. It helps you draft, edit, and refine documents faster, making the whole process less of a chore. Happy surveying!

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.